United States
Colors & Effects
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United States
Colors & Effects

Industries

We serve your industry specific needs.

Based on our chemical expertise in the coatings, plastics, printing, cosmetics and agro markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, we enable innovation and growth.

Coatings

BASF offers end-to-end solutions for the architectural, automotive and industrial coatings markets from a single source.

Plastics

We bring the breadth and depth of color performance to the plastics industry, providing you with consistent, reliable quality.

117192190

Printing

A sophisticated look and feel sells; rely on our enhanced color and effects for your printing and packaging needs.

520840377

Cosmetics

Renowned brand owners in the cosmetics market rely on our effect pigments to provide their products with color, texture and sparkle.

Pflanzenschutz der Zukunft / The future of crop protection

Agro

Our portfolio includes colorants and tailor-made solutions for agricultural applications. Our knowledge offers value for brand owners to protect their brand and fulfill regulatory demands.