United States
Colors & Effects


We serve your industry specific needs.

Based on our chemical expertise in the coatings, plastics, printing, cosmetics and agro markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, we enable innovation and growth.


Boost your coatings with brilliant effects, lasting color durability and excellent pigment quality. We offer end-to-end solutions for the architectural, automotive and industrial coatings markets from a single source.


Bring breadth and depth of color performance to your applications. Our pigments and pigment preparations for automotive, electronics, fashion, home decor, and sports providing your designs with consistent, reliable quality.



A sophisticated look and feel sells. We provide you with brilliant colors and effects  for every requirement, whether it's flexo, digital, or gravure printing. Rely on our portfolio for applications such as packages, labels, publications, or other print ads.



Create a seamless interplay of appearance, feel and scent. We are your perfect partner for individual cosmetic solutions in color cosmetics, skin care, and personal care. Make use of our expertise to meet your specific requirements on color, texture, and spakle in premium cosmetic formulations.

Pflanzenschutz der Zukunft / The future of crop protection


Our portfolio includes colorants and tailor-made solutions for agricultural applications. Our knowledge offers value for brand owners to protect their brand and fulfill regulatory demands.