Cosmetics

Aligned with today’s hot market trends, our effect, pure hue, and intense color pigments offer countless styling options for people to truly express themselves as individuals. Delivering extraordinary shine and sparkle as well as unrivaled color spaces, clean shades, and significantly higher chroma, our effect pigments can be combined with each other and different colors to create a genuinely unique look.

Making people naturally beautiful. From milenial to senior, we want to feel like our best selves, which is often reflected in our appearance through healthy-looking skin and a natural glow. From a luxurious shimmering effect in cremes and masks to a smooth and soft texture in makeup our organic and inorganic pigments enrich the sensorial experience of skin care products. 

Add a whole new dimension to your personal care formulations with pigments that turn a product promise into a real creation. Transform ordinary shower gels and shampoos into attractive and innovative solutions or develop discerning products in oral, hair, and body care. Our effect pigments enhance your products with the seamless interplay of appearance, feel, and scent.  

In line with recent color fashion trends, our new range of pigments is celebrating individual beauty and diversity. The various shades and effects are all designed to bring out the best in everyone and anyone.

BASF Colors & Effects has teamed with the world’s leading color expert to bring you two exciting new cosmetic creations for Spring/Summer 2019.