Market Area Africa

Learning and developing

Motivating People: We keep thinking

If we want to maintain our leading market position, we always have to be a bit better than our competitors. We manage that with our team. Why we are so sure? Well, we have a secret of success. And that means: Learning and developing.

Daily. Together. Again and again. We want our employees to be able to develop their full potential. For themselves, for their team, and for the company. Therefore we promote and support. We place value on independent, individual learning for each employee during daily challenges in their day-to-day work, and support our employees with various development opportunities such as qualification measures, mentoring or the structured development process. Only with further development can we ensure that we always stay one step ahead of future market challenges.

we create chemistry for a sustainable future

As the world’s leading chemical company, we combine economic success, environmental protection and social responsibility.
This is summed up in our corporate purpose: “We create chemistry for a sustainable future.”
Learn more about our contribution for a sustainable future.

The power of connected minds

ecovio® – a biodegradable plastic material from BASF, was part of a revolutionary waste management system at the Seattle Mariners’ stadium. Chris Bradlee, Market Development Manager in North America, tells the story from the creation of ecovio through the building of the production plant up to the project with the Seattle Mariners. He explains that sustainability is a strong business driver – and that the team worked together with the power of connected minds.