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BASF appoints new Head of Africa

BASF, one of the world’s leading chemical companies, has appointed Juliana Hosken Wernek as its new Head of Market Area Africa.  Juliana replaces Dr Michael Gotsche whose delegation to Africa has come to an end and who is now responsible for implementing the new strategy for the EMEA Region.

As Vice-President, Mrs. Hosken Wernek will lead the BASF organization in Africa, driving, enabling and supporting sustainable business growth across the continent, while ensuring the development of our markets, customers, services and teams. Her appointment is effective 1 May 2021.

“Africa is a continent full of possibilities and immense potential,” said Juliana on the announcement of her appointment.  “This provides us as a company with enormous scope to touch the lives of people across the continent and I am tremendously excited to be part of this journey.  By keeping the customer and our people at the centre of everything we do, I am energised by the opportunities for us to grow Africa as a team and as a business across the continent“. 

With over 20 years of experience in Marketing, Business Management, Innovation and Sustainability, Juliana stands out for her expertise in leadership positions, team development and the management of culture, brand and business transformation projects. She has a degree in Agronomy, an MBA, and post graduate qualifications in Marketing and Communication in Brazil and a specialization in Business Management in the USA.

Juliana has worked for companies such as Monsanto and inpEV, a circular economy institute founded by the agro crop chemical companies. She has been with BASF for 8 years, 3 of which were in the Agro Business Unit, and 5 years in Suvinil, the company's Decorative Paints division in Brazil.  Continuing her journey with BASF, Juliana will now be delegated to Johannesburg, South Africa.


About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2020. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at

About BASF in Africa

At BASF – we create chemistry for a sustainable future and have been doing so in Africa for over 90 years. Market Area Africa is divided into four country clusters, with headquarters in Midrand, South Africa for Southern Africa; Nairobi, Kenya for East Africa; Lagos, Nigeria for West Africa and Casablanca, Morocco for North-West Africa.  BASF employs around 900 people on the continent. Further information is available at

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