Hamee Corporation and BASF reinvent mobile phone cases with Elastollan TPU
- The new formulation of BASF’s innovative material solution Elastollan offers improved protection against yellowing and discoloration
- Protective mobile cases with multi-material hybrid structure possess excellent scratch resistance and pristine finishing
Tokyo, Japan – February 2, 2021 – Hamee Corporation, a leading Japanese brand for mobile device accessories, has unveiled a new line of custom-designed protective cases made with BASF’s Elastollan® thermoplastic polyurethane (TPU) for the new iPhone 12 and iPhone 12 Pro. Thanks to its high durability, anti-yellowing, and excellent transparency, Elastollan is a preferred material for protective cases that enable extreme clarity and enhanced aesthetics.
Adhering to the latest design and functionality
The multi-material hybrid structure using Elastollan provides Hamee’s range of mobile phone cases with ultimate protection against bumps and scratches. The sleek, abrasion-resistant finishing enables iPhone 12 and 12 Pro users to match their devices with the most protective yet stylish phone cases offering a highly transparent and crystal clear design.
Enhancing the design of mobile phone accessories with anti-yellowing properties
Elastollan is selected for Hamee’s new line of protective cases, HIGHER, to safeguard their mobile phone without compromising on clarity and aesthetics over time. Elastollan’s UV resistance, optimized in the new formulation, helps to ensure its anti-yellowing properties. This innovative TPU used in the multi-material hybrid structure prevents discoloration or yellowing for the lifetime of their mobile phone cover, resulting in a right balance between form and function while guaranteeing premium quality in Hamee’s products.
“The newly introduced HIGHER smartphone accessory is an example of our ongoing efforts for advanced and innovative design. The transparent mobile phone cover is classic in design, but provides consumers with quality and value as it is made of best-in-class materials for durability and aesthetics,” said Takuro Watabe, Quality Control Team leader, Hamee Corporation.
“We are excited to have collaborated with Hamee for their new range of iPhone 12 mobile cases,” said Minli Zhao, Vice President, Consumer Industry, BASF Performance Materials division, Asia Pacific. “Elastollan provides the best quality and design freedom while adhering to the latest mobile phone trends of today.”
Hamee’s HIGHER is now available via its web store https://www.strapya.com
Click here to find out more about Elastollan for consumer electronics.
About BASF’s Performance Materials division
BASF’s Performance Materials division encompasses the entire materials’ know-how of BASF regarding innovative, customized plastics under one roof. Globally active in four major industry sectors – transportation, construction, industrial applications and consumer goods – the division has a strong portfolio of products and services combined with deep understanding of application-oriented system solutions. Key drivers of profitability and growth are our close collaboration with customers and a clear focus on solutions. Strong capabilities in R&D provide the basis to develop innovative products and applications. In 2019, the Performance Materials division achieved global sales of €6.06 bn. More information online: www.plastics.basf.com.
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2019. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.
