BASF opens flagship online store on Alibaba’s 1688.com platform
- BASF enhances its e-commerce strategy in China
- Small and medium sized customers can now buy BASF products directly online
- Wide range of popular chemical products now available at basfinchina.1688.com
Shanghai, China – April 20, 2018 – Customers can now purchase BASF products directly, online, with the same quality and logistics services guaranteed. BASF today launched a flagship store on the Alibaba e-commerce platform 1688.com, China’s major domestic online business-to-business service. The online store will enable BASF to serve small and medium enterprises in a more flexible and timely manner.
“With e-commerce omnipresent in our lives, almost anything can be bought with a click. It is important for BASF to make our offerings more accessible to our customers in the rapidly growing local market,” said Dr. Zheng Daqing, BASF’s Senior Vice President, Business and Market Development Greater China, at a “going-live” ceremony held today at Alibaba’s headquarters in Hangzhou. “The online sales model will complement our traditional sales channels, to provide convenience to our existing customers and allow us to identify and effectively serve more small and medium-size customers.”
Mr. Yang Meng, Alibaba CBU Co-Chaired President said, “we are glad to see BASF, the world’s leading chemical company, intensifying its e-commerce strategy and hope more chemical players will follow suit. We are committed to enhancing the order-to-door experience with swift order confirmation, certified storage and transportation of chemical products, and timely delivery.”
The first batch of 11 popular products from BASF’s performance chemicals, dispersions and resins, intermediates and care chemicals divisions are available at the flagship store. Customers can easily find products including antioxidants such as Irganox®1010, Irgafos®168 and Irganox®1076, Keropur® fuel additives, NMP intermediates, and dispersions EFKA® products, etc. More BASF products will be rolled out on this platform in the near future.
BASF has established e-commerce processes along the entire supply chain for suppliers and customers globally. BASF was one of the first chemical companies to open an online shop on Alibaba, almost three years ago. The new flagship store, now with direct sales, will offer the largest chemical product portfolio in China and allow BASF to tap into growth opportunities on the online marketplace.
1688.com is China’s premier B2B online platform, with over 120 million registered buyers and 11 million sellers.
About BASF in Greater China
BASF has been a committed partner to Greater China since 1885. With investments in Shanghai, Nanjing and Chongqing, BASF is a major foreign investor in China’s chemical industry, and maintains the Innovation Campus Shanghai as a global and regional research and development hub. BASF posted sales of €7.3 billion in 2017 to customers in Greater China, and employed 8,982 people as of the end of that year. For further information, please visit www.basf.com/cn.
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of €64.5 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.
