Developing strategies in a changing world

Products, industries, technology, strategy and new business - our marketing division. Just as diverse as BASF.

As the world’s leading chemical company, BASF produces an incredible variety of products for a wide range of consumer industries - for example the agriculture, automotive and construction industries.

Our marketing teams act as a link between BASF and the global market, with its ever-changing demands. Reacting to these changes quickly and efficiently requires market transparency. In marketing, you are responsible for product and industry segments and will consolidate BASF’s global market leadership in close collaboration with our sales teams in the business units.

The power of connected minds

Get to know Cássio our marketing manager for AgMusa in South America. He developed the project’s business strategy, its structure, and product launch.