People on a sailing boat in the ocean, under a bright sky, surrounded by a key visual of four lines in blue, orange, green and red (photoshopped)
Qui sommes-nous?

Qui sommes-nous?

Notre stratégie

L'industrie chimique est liée à presque tout. La chimie est un élément essentiel de notre vie quotidienne et se trouve au cœur de presque toutes les industries. Nous voulons permettre la transformation verte de nos clients - c'est notre ambition et le principal moteur de notre croissance rentable.

Our ambition: to be the preferred chemical company to enable our customers’ green transformation.
We will continue to be a company with a strong, broad portfolio of chemical businesses. This is what we are known for. It’s also what makes us most relevant to customers globally, across a wide variety of industries.
We want to inspire our customers to make us their partner of choice. So that they’ll choose us every day as the chemical company they work with and buy from. A trusted partner in creating their future success.
Our customers and their needs are at the center of everything we do. Everyone at BASF strives to create the best experience for them. Everywhere, every day.
Our product and process innovations allow our customers to innovate and grow in their respective markets. Our scientists and engineers make amazing things possible.
All our customers will transform their business models toward a lower CO2 and more circular world. At different speeds. With different priorities. Our ambition goes beyond making BASF green: We will also enable the green transformation of our customers’ businesses. This will be the key driver for our profitable growth.
Vorsitzender des Vorstands (CEO) der BASF SE, verantwortlich für die Bereiche Corporate Development; Corporate Legal, Compliance & Insurance; Corporate Human Resources; Corporate Communications & Government Relations; Corporate Investor Relations.
Video: We are bringing BASF on its winning ways
En proposant des offres de premier ordre à nos clients, nous visons à croître de manière rentable et à créer de la valeur pour nos actionnaires. Notre culture gagnante sera un facteur décisif dans la mise en œuvre réussie de notre stratégie."
Dr. Markus Kamieth, Chairman of the Board of Executive Directors (CEO) of BASF SE

Markus Kamieth

CEO BASF SE

Les conditions dans l'industrie chimique changent - et nous aussi. Avec notre nouvelle stratégie, nous voulons créer de la valeur et passer à une culture de la performance. Notre stratégie "Winning Ways", qui repose sur quatre leviers stratégiques, placera BASF sur la voie du succès.

Focus

Accelerate

Transform

Win

Nos objectifs financiers

EBITDA before special items 
2028
€10bn-€12bn

Free cash flow
(cumul. 2025-2028)
>€12bn

ROCE 
2028
~10%

Capital Markets Day 2024
Vous trouverez plus d'informations sur notre nouvelle stratégie sur notre page Capital Markets Day 2024.