Media
BASF and KC Mathieu kick off R-M collaboration at 2016 NORTHEAST Show
SOUTHFIELD, MI, March 17, 2016 – BASF will kick-off its collaboration with KC Mathieu of KC’s Paint Shop and KC’s Speed Shop, as spokesperson for the R-M® automotive refinish paint line, at the Alliance of Automotive Service Providers of New Jersey (AASP/NJ) NORTHEAST Show. The show takes place March 18-20 at the Meadowlands Exposition Center in Secaucus, New Jersey.
BASF, a platinum sponsor of the NORTHEAST show, will host autograph sessions with Mathieu at booth #227 on Saturday, March 19 from 10 a.m. to noon, and again from 2 p.m. to 4 p.m. The company will highlight the productivity and versatility of its R-M® refinish paint brand.
“The NORTHEAST Show is an ideal place to showcase the quality and flexibility of R-M and highlight our work with a talented pro like KC,” said Tina Nelles, Marketing Services Manager, BASF. “Each year NORTHEAST exhibits the latest and greatest the automotive repair industry has to offer.”
Mathieu, stars on Discovery Channel’s hit series, Fast N’Loud, has been the focus of numerous national magazine features, made appearances on news and radio broadcasts and is a celebrity staple at car and trade shows across America.
BASF will also display a 2015 Ford Mustang Ecoboost from Ice Nine Group featuring custom R-M white and crystal black paint.
Now in its 39th year, the NORTHEAST Show features hundreds of exhibitors showcasing the hottest products, newest technology and most valuable automotive repair industry information. To learn more, visit http://www.aaspnjnortheast.com/
About BASF Automotive Refinish
BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools. For more information visit http://www.basfrefinish.com
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $17.4 billion in 2015. For more information about BASF’s North American operations, visit www.basf.us.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at www.basf.com.
P-US-16-022