BASF launches Grow Smart University

New, on-demand, agronomic education portal available online

RESEARCH TRIANGLE PARK, NC, April 27, 2016 – BASF announced the launch of a new online educational resource, Grow Smart^™ University, which connects growers and industry professionals with agronomic and agribusiness content. Grow Smart University offers an extensive library of farm management information, making it easier and faster to find helpful materials.

“Growers face increasingly complex situations in farming, and many look to the Web for answers,” said Paul Leeland, Product Manager, BASF. “Grow Smart University helps provide necessary educational resources to make informed decisions.”

Content is available in videos, e-books, industry expert webinars, educational modules and flashcards to accommodate a variety of learning-style preferences. All materials are categorized by topic, allowing visitors to delve deep into a variety of subjects. Crop-specific courses cover best practices from seed to harvest, while courses on general agricultural principles  focus on whole issues, such as plant health or agribusiness. New content is uploaded regularly to keep visitors abreast of new issues and technologies in the industry.

“Grow Smart University is a tool as flexible as the growers who use it,” Leeland said. “By having on-demand access to education, growers can operate on their own schedule to learn about new developments and tools to help their operation.”

BASF’s Grow Smart approach helps growers get the most out of every acre by combining the best partnerships, resources and risk-reduction tools to build customized plans focused on individual operations. With teamwork at its core, Grow Smart is a better way to do business.

Gain access to Grow Smart University by logging in at www.growsmartuniversity.com

Grow Smart is a trademark of BASF.

About BASF’s Crop Protection division

With sales of more than €5.8 billion in 2015, BASF’s Crop Protection division provides innovative solutions for agriculture, turf and ornamental plants, pest control and public health. Our broad portfolio of active ingredients, seed treatments, biological controls, formulations and services optimizes efficient production of high quality food and protects against post-harvest loss, damage to buildings and the transmission of disease. By delivering new technologies and know-how, BASF Crop Protection supports the effort of growers and pest management professionals to make a better life for themselves and society. Further information can be found on the web at www.agro.basf.com or on our social media channels.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $17.4 billion in 2015. For more information about BASF’s North American operations, visit www.basf.us.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at www.basf.com.

©2016 BASF Corporation. All Rights Reserved. APN 16-PT-0014-gsu-1.

P-US-16-043