BASF introduces MAXFLASH liquid flashing membrane for residential construction market

Live demonstration of MAXFLASH at IBS 2017

CHARLOTTE, NC, December 14, 2016 – BASF will introduce its MAXFLASH™ liquid membrane for the residential construction market at the 2017 International Builders’ Show, January 10-12, 2017, in Orlando, Florida.

With its easy application to several types of substrates and quick cure time, MAXFLASH offers builders, contractors, and remodelers a high performance flashing solution for complex window configurations, irregular surfaces, and large and setback window openings.

Traditional window flashing applications such as housewrap, peel and stick membranes, and flashing tapes can leave wall cavities susceptible to moisture if installed incorrectly. MAXFLASH is an alternative that offers easy application, installation even to damp surfaces, and durability in all climates.

“Working with builders, we understand the importance of streamlining the construction process without compromising quality,” said Rick Davenport, Business Development Manager at BASF. “MAXFLASH not only helps save time and reduces application error, it offers an entirely new level of convenience through its compatibility with damp substrates and ability to withstand immediate rainfall.”

MAXFLASH is the latest addition to BASF’s BEYOND.High Performance^® approach, which combines innovative chemistry and applied building sciences. MAXFLASH is one more way that BASF and its multi-disciplinary team of experts help builders identify opportunities to incorporate innovative and high performing materials to solve construction challenges.

BASF will demonstrate the MAXFLASH liquid flashing application process at the IBS Show Village in the outdoor exhibition area, offering builders the chance to see its ease of use firsthand.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $17.4 billion in 2015. For more information about BASF’s North American operations, visit www.basf.us.
 
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

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