BASF delivers multi-sensory experiences through personal care products at CASCC Suppliers’ Day 2017

When: October 25-26, 2017
Where: Booth #319, Long Beach Convention Center, CA

Background:
BASF is back to sponsor the California Society of Cosmetic Chemists (CASCC) Suppliers’ Day Exhibition 2017, where it will showcase novel formats, food-inspired textures and new ingredients for use in color cosmetics.

Demand for multi-sensory experiences continues as consumers seek products that evoke emotional benefits and elevate their everyday beauty routines. Textures, in particular, are key triggers as they drive the perception of performance and quality. Superfood and food-themed beauty products are also growing in popularity as they stimulate one’s indulgent and playful side while engaging multiple senses.

With these trends in mind, BASF will display reinvented formulations for both hair and skin applications that deliver high marks on both texture and sensory appeal. Under the Colors & Effects brand, BASF has continued its collaboration with the world’s leading color expert – Pantone Color Institute – to develop a color and trend forecast for Fall / Winter 2019 / 2020 themed “Back to the future”. This program highlights industry trends along with inspirations for textures and formulation with BASF’s branded effect pigments for cosmetics. “Back to the future” provides inspiration for the global manufacturers of cosmetic and lifestyle products.

In line with the trends for glittering textures, BASF complements its line for high sparkle products with the introduction of two new effect pigments. Chione® Celestial Rouge is based on synthetic mica and has a unique warm rouge color space metallic effect pigments with superior sparkle characteristics. Reflecks™ Dimensions Brilliant Blue is a frosty blue shade interference effect pigment based on calcium sodium borosilicate with superior sparkle characteristics.

About BASF´s Care Chemicals division

The BASF division Care Chemicals offers a broad range of ingredients for personal care, hygiene, home care, industrial & institutional cleaning, and technical applications. We are the global leading supplier for the cosmetics industry as well as the detergents and cleaners industry and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in all regions and are expanding our presence in emerging markets. Further information is available on the Internet at www.care-chemicals.basf.com.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF’s North American operations, visit www.basf.us.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

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