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Who we are

Oleta (Leta) LaRush


Oleta (Leta) LaRush is the Director, Business Development & Innovation – Canada Growth Team, and a member of BASF’s Canadian Leadership Team. She is responsible for Canada’s growth strategy and implementation, which includes oversight for marketing and sales activities for several of BASF’s business units in Canada. Additionally, Leta oversees innovation and strategic partnerships across Canada.

Prior to this role and since joining BASF Canada in 2011, Leta has served the company in various roles ranging from communications, customer strategy, and marketing. Most recently, Leta was delegated to Australia as Head of Marketing, Agricultural Solutions, Australia & New Zealand.

Leta holds a bachelor’s degree in Speech Communication and Business from the University of Waterloo, Ontario.