CHINAPLAS 2019: BASF empowers the future
- New co-creation projects include a sports outfit, mobility care device, building of the future and concept cars
- Introduces futuristic experience of BASF’s innovative solutions through the eyes of virtual millennial protagonist ‘Bryan’
- BASF at CHINAPLAS 2019: Booth no. 11.2A41, China Import & Export Fair Complex, Guangzhou, PR China, May 21-24
Guangzhou, China – February 19, 2019 – At CHINAPLAS 2019, BASF will showcase innovative chemistry-driven solutions that empower the future of mobility, infrastructure, natural resources and daily life.
Turning ideas into ideal solutions is central to BASF’s purpose, creating chemistry for a sustainable future. At CHINAPLAS 2019, BASF will present co-creation projects including a sports outfit, a mobility care device, a building of the future, and innovative concept cars, demonstrating how successful collaboration along the entire value chain can better serve market needs – both now and in the future.
BASF material innovations combine aesthetics, functionality and performance and the unlimited design freedom of plastics. At CHINAPLAS 2019, BASF will showcase how these innovations, backed by resources such as material engineering, design expertise and proprietary simulation technologies, are providing the impetus for solutions that not only meet global energy demands, but also sustainability goals and prevelant regulatory trends.
BASF will also introduce a virtual millennial protagonist named ‘Bryan’ on its online and digital platforms. Through the eyes of ‘Bryan’ in a series of futuristic scenarios, from commuting or while at work, rest and play, BASF will show how it is empowering the future with its innovative solutions.
Click here to see the teaser video of BASF at CHINAPLAS 2019.
About BASF’ Performance Materials Division
BASF’s Performance Materials division encompasses the entire materials know-how of BASF regarding innovative, customized plastics under one roof. Globally active in four major industry sectors – transportation, construction, industrial applications and consumer goods – the division has a strong portfolio of products and services combined with a deep understanding of application-oriented system solutions. Key drivers of profitability and growth are our close collaboration with customers and a clear focus on solutions. Strong capabilities in R&D provide the basis to develop innovative products and applications. In 2017, the Performance Materials division achieved global sales of €7.7 bn. More information online: www.performance-materials.basf.com
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of more than €60 billion in 2017. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.
