Glasurit® drives new interest in the automotive spray paint industry with ‘Amazing Paint Race’

• BASF at Motorworld Sydney: Sydney Motorsport Park, December 1-4, 2016
• Car lovers and spray paint hopefuls can try their hand at virtual Glasurit spray painting, exclusively at Motorworld Sydney
• BASF offers education program to support career development in automotive industry

Sydney, Australia - December 1, 2016 – Over 50,000 car enthusiasts attending Motorworld will get the opportunity to put their automotive spray paint skills to the test at Glasurit’s interactive ‘Amazing Paint Race’ installation this weekend, from December 1 – 4, 2016.

BASF’s market-leading refinish paint brand Glasurit will be the star of the show, as the medium for the art of spray painting, colour matching and complex colour development. The event will feature interactive activities suitable for the whole family through to novices, car experts and budding spray painting technicians including:

Virtual spray booth – Attendees can experience what it’s like to spray a car. They are given three minutes to paint a virtual car panel.

Colour match challenge – Coloured shells are mounted on one of the booth walls. Attendees need to match the correct spray chip with each of the coloured shells.

Colour wheel challenge – Participants need to ascertain which colours featured on the inside of a colour wheel can create colours featured on the outside of the colour wheel.

BASF will also share updates from Glasurit EDUCATE program graduates. Run in conjunction with South Western Sydney Institute of TAFE since 2014, this program has successfully imparted valuable industry knowledge to apprentices and substantially lifted the skill levels of 20 students learning about the refinish process.

“BASF is committed to supporting careers in the automotive industry. We aim to attract talented, ambitious people and give them the skills and processes needed to be successful in today’s increasingly sophisticated and competitive industry,” said Ian Johnson, Technical Sales Support Manager at BASF.

“With car manufacturing in Australia experiencing tough times in recent years, it is more important than ever to develop careers in areas of the automotive industry that are thriving. Prospects in automotive refinishing are broad, and apprentices could find themselves working in the future as bodyshop managers, at an OEM or as technical representative, colour designer or teacher,” said Tony Wiggins, Head of Coatings Australia and New Zealand at BASF.

Visit the Glasurit team at Motorworld Sydney in the Careers Zone.

About BASF and the automotive industry
The automotive industry is one of BASF’s key customer industries. In 2015, BASF’s automotive driven sales totaled €10.2 billion – representing approximately 14 percent of BASF Group sales. BASF supplies and develops functional materials and solutions that enable vehicles to be built more efficiently and have a lower environmental impact, whatever powertrain technology they use. The product range from BASF includes for example engineering plastics, polyurethane and specialty foams, coatings, pigments, catalysts, fuel additives, coolants and brake fluids, as well as battery materials. With such an extensive range of products, BASF is the world’s leading chemical industry supplier to the automotive industry. BASF cooperates closely with customers all over the world through a network embracing Europe, Asia-Pacific, North and South America as well as Africa. Further information on BASF’s solutions for the automotive industry is available on the internet at www.automotive.basf.com.

About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.