BASF launches automated ordering system on its 1688.com flagship online store

BASF today launched a fully automated ordering system on its online flagship store that enables a real-time data transmission between the company’s back-end ordering system and Alibaba’s 1688.com platform.

The industry-leading system shortens the order-to-ship time from several days to two or three hours. As one of the first chemical companies to open online shops on Alibaba, BASF’s flagship store has featured more than 100 products from 10 business units since its establishment in April 2018. Through the simplified purchase system, the BASF Greater China e-commerce team was able to reduce order-to-ship time from weeks to days in 2019.

About BASF in Greater China

BASF has been a committed partner to Greater China since 1885. With large production sites in Shanghai, Nanjing and Chongqing, BASF is a major foreign investor in the country’s chemical industry, and operates the Innovation Campus Shanghai, a global and regional research and development hub. BASF posted sales of more than €7.3 billion in 2019 to customers in Greater China and employed 9,230 people as of the end of the year. For further information, please visit www.basf.com/cn/en.

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2019. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.