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BASF’s Cellasto® celebrates 60th anniversary and its Shanghai plant’s 10th anniversary in Shanghai, China
On October 12, BASF Cellasto® celebrated 60th anniversary as well as its Shanghai plant’s 10th anniversary in Shanghai, China. Over 130 guests participated in the celebration ceremony, including around 60 customers mainly from the automotive industry.
Under the brand name Cellasto, BASF develops, manufactures and sells a wide range of components made from special microcellular and compact polyurethane elastomers to the automotive industry and its suppliers. Today, 85% of all automakers use Cellasto components. In addition to the automotive industry, Cellasto products and solutions are also increasingly used for many other industrial applications where superior noise, vibration and harshness reduction is required.
Cellasto business came into existence in 1961 in Lemfoerde, Germany and was first introduced to China in 1990. In 2011, Cellasto launched a new production site in its Pudong site in Shanghai. Thanks to the dynamic growth of the market, the total number of Cellasto employees in Shanghai has grown from around 40 in 2011 to over 100. What’s more, the Shanghai plant managed to produce a total of 470 million finished parts in the past ten years.
At the celebration ceremony, Dr. Zheng Daqing, BASF’s Senior Vice President, Business and Market Development Greater China commented:“The milestones of the Cellasto business demonstrate our strong commitment to the automotive industry’s long-term development in China. Moreover, BASF has been continuing its investment in China to drive the automotive industry to a more sustainable future.“
Bjoern Kophstahl, Vice President, Global Business Management for Cellasto added:“All the successes we’ve achieved so far are attributable to the trust of our customers and dedication of our colleagues. We’ll continue to innovate together with our customers to address the new challenges brought by such mega trends of e-mobility and sustainability.“
Cellasto has production locations worldwide in Asia, Europe as well as North and South America to reliably supply to customers across the globe.
For more information: please visit www.cellasto.com.
About BASF’s Performance Materials division
BASF’s Performance Materials division encompasses the entire materials’ know-how of BASF regarding innovative, customized plastics under one roof. Globally active in four major industry sectors – transportation, construction, industrial applications and consumer goods – the division has a strong portfolio of products and services combined with deep understanding of application-oriented system solutions. Key drivers of profitability and growth are our close collaboration with customers and a clear focus on solutions. Strong capabilities in R&D provide the basis to develop innovative products and applications. In 2020, the Performance Materials division achieved global sales of €5.63 billion. More information online: www.plastics.basf.com.
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2020. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.
