BASF introduces special experiments for 150th anniversary at Kids’ Lab in Japan

• New “Keep Cool!” experiments at BASF 150th anniversary summer program on July 24 in Roppongi, Tokyo
• Hands-on experiments allow children to explore how science can tackle global food challenges

Tokyo, Japan – June 23, 2015 – Celebrating its 150th anniversary, BASF is introducing a set of new experiments to help kids understand more about how things “Keep Cool!” with different materials, at the upcoming BASF Kids’ Lab. As part of the Roppongi Hills Summer Kids’ Workshop program, BASF Kids’ Lab will take place on July 24, 2015 in Tokyo, Japan.

BASF is celebrating its 150th anniversary in 2015. Throughout the anniversary year, the company is connecting people and ideas to develop solutions for global challenges in three key areas: sustainable food, smart energy and urban living.

At BASF Kids’ Lab in Roppongi, food and refrigeration are the focuses. Growing populations have posed unprecedented strain on food supply, and poor refrigeration of food during the transportation process can lead to massive food spoilage and food loss. Proper refrigeration of food therefore plays an important role in the food supply chain. At the “Keep Cool!” workshop, kids will investigate the topics of temperature and thermal conductivity, and at the same time learn more about how science can tackle global food challenges.

“In our anniversary year, BASF employees, participants in Kids’ Lab, customers, and members of the community around the world are all working together on global themes that are important to our future. At this special BASF Kids’ Lab session here in Japan, we are helping kids take a fresh look at the relationship between food, temperature, and science through simple, hands-on experiments that make science fun,” said Dr. Joerg-Christian Steck, Representative Director and President of BASF Japan Ltd. BASF employee volunteers will guide children and facilitate the experiments.

BASF Kids ’ Lab is a free, interactive chemistry education program to introduce the joy of chemistry through simple and safe chemistry experiments to children aged six to 12. The program began at BASF ’ s headquarters in Germany in 1997, and is currently conducted in more than 30 countries worldwide. Kids ’ Lab has been held in Japan since 2003, with more than 4,000 children participating to date.

 

About BASF Japan
BASF started doing business in Japan in 1888.  Activities cover four business segments including chemicals, performance products, functional materials & solutions and agricultural solutions. The main production sites are in Chigasaki (admixtures for concrete, construction materials), Kitatone (personal care ingredients), Isohara (plastic additives), Totsuka (coatings) and Yokkaichi (thermoplastic polyurethanes and polymer dispersions).  BASF maintains a strong research and development presence in Japan including the Yokohama Innovation Center (engineering plastics) and the Research and Development Laboratory and Application Technology Center for Battery Materials in Amagasaki. In 2014, BASF employed 1,138 employees in Japan, and achieved sales of 　 about €1.5 billion to customers in Japan.  For further information please visit:  www.japan.basf.com

 

About BASF
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at  www.basf.com.