Si-Zero Conditioner, Nutrients Infused
The proven silicone alternative
Mind the gap!
Is silicone-free, still hot? You may wonder, as the claim has been in the market for years. Before we come up with an answer , let’s take a quick look at the consumer market . “Clean beauty” is popular nowadays in the Asian personal care market and goes beyond natural/organic, reflecting high demand for transparency about ingredients used in personal care products. Under clean beauty, according to Euromonitor, consumers are looking into different aspects of products such as safety, transparency, gentle, free from and simplicity. The pursuit for clean beauty is clearly visible in hair care in Asia Pacific, according to Mintel, e.g. 66% of China consumers associate clean beauty with “free-from” claims and silicone-free ranks among the top 4 claims in new hair care product launches in the region.
However, Mind the gap! Silicone-free conditioners are lagging behind the market. There were more silicone-free shampoos launched in the APAC market than silicone-free conditioners in past years, mainly due to technical challenges, meanwhile indicating opportunities.
Close the Gap! A systematic study done by BASF – our answer to the “is silicone-free, still hot?” question
Alternative for silicone-free solutions
Targeted emollient -> close to silicone spreading on hair
Contact angle of emollients on hair surface
Suitable BASF emollient candidates are screened out for silicone alternatives in conditioner
Contact angle also indicates hair “health” status
Healthier hair tends to be hydrophobic
Selected emulsifier provides super hydrophobic modification for damaged hair surface
Balance the conditioning and emulsification
Lamellar conditioning with selected BASF emulsifiers
Screening of emulsifiers based on formulation with different emollients
On wet hair
Easier comb with emulsifiers, more acceptance on overall sensory
On dry hair
Easier comb, hydrophobicity enhancement is perceivable
More glossy hair with Monomuls® 90-O18
Personalized Solution for Si-Zero Conditioner, Nutrients Infused
Si-Zero conditioner, nutrients infused