Welcome to the Würzburg site

The Würzburg site is a competence center for basecoats in the worldwide network of BASF's Coatings division.

Color lends a car individuality and accentuates its design. For nearly 50 years, we have manufactured basecoats in Würzburg in a wide range of colors for the automotive industry. Our years of experience, the quality and sustainability of our products and the capacity to implement customer-specific requests have made us the leader in our field.

Facts & Figures

Around 320 employees
work at the Wuerzburg site

39,000 square meters
is the total area of the site premises

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Expanding rainbow

As they have for several years, achromatic colors dominated the automotive market around the globe in 2022. But as BASF’s designers found in the company’s Color Report for Automotive OEM Coatings, the automotive color rainbow is expanding to allow colors like yellow, orange, green, and violet to take market share.

Global Color Report 2022

Automotive Color Trends

Each year, designers for BASF’s Coatings division create a new collection to inspire automotive designers around the globe. The 2022-2023 collection is called NEW ARRAY, providing innovative shades with an increasing focus on sustainability and functionality, while still moving into new and exciting color spaces.

Our new color collection

The most important success factor for us in Würzburg is customer focus. Thanks to our high flexibility, especially in production, and the broad experience of our employees, we are able to realize customized solutions in high quality and in time. This is especially important for German automotive manufacturers. We managed to change over the majority of the products to waterborne solutions, making a significant contribution to environmental protection.

Dr. Matteo Cicciotti

BASF's Coatings division in Würzburg

4 Mitarbeitende in unterschiedlicher Arbeitskleidung mit einem Lackmodell

Careers

The smooth collaboration of customer laboratories, application technology and production enable us here in Würzburg to provide individual paints for auto bodies and automotive add-on parts.

Working in Würzburg

4 Azubis in unterschiedlicher Arbeitskleidung

Training

At the Würzburg site, we offer training in three professions. And with an internship, you can get first impressions of working life.

The pages are only available in German. If you are interested, please click here:

Products and Industry

Over 50 million vehicles currently sport BASF waterborne basecoats "Made in Würzburg." In Würzburg, we also manufacture solventborne basecoats for the automotive industry.

Automotive OEM Coatings

two models with waterborne basecoat and water drops

Sustainability

We already developed the waterborne basecoat technology in Würzburg back in the mid-1980s. Instead of using solvents, we thin our products with water. Our waterborne basecoats stand out because they are sustainable without compromising quality or application properties.

1 Mitarbeiter kontrolliert die Lieferpapiere

Contractors and suppliers

When it comes to color, we're number 1 in the world. Since each basecoat consists of different pigments and special-effect materials such as metallic flakes, we have a number of suppliers in Würzburg with whom we cooperate in a spirit of trust.