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India

Si-Zero Conditioner, Nutrients Infused

The proven silicone alternative

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Mind the gap!

Is silicone-free, still hot? You may wonder, as the claim has been in the market for years. Before we come up with an answer , let’s take a quick look at the  consumer market . “Clean beauty” is popular nowadays in the Asian personal care market and goes beyond natural/organic, reflecting high demand  for transparency about  ingredients used in personal care products.  Under clean beauty, according to Euromonitor, consumers are looking into different aspects of products such as safety, transparency, gentle, free from and simplicity. The pursuit for clean beauty is clearly visible  in hair care in Asia Pacific, according to Mintel, e.g. 66% of China consumers associate clean beauty with “free-from” claims and silicone-free ranks  among the top 4 claims in  new hair care product launches in the region.

However, Mind the gap! Silicone-free conditioners are lagging behind the market. There were more silicone-free shampoos launched in the APAC market than silicone-free conditioners in past years, mainly due to technical challenges, meanwhile indicating opportunities.

Close the Gap! A systematic study done by BASF – our answer to the “is silicone-free, still hot?” question

Emollient screening
Alternative for silicone-free solutions

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Targeted emollient -> close to silicone spreading on hair
Contact angle of emollients on hair surface

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Suitable BASF emollient candidates are screened out for silicone alternatives in conditioner

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Contact angle also indicates hair “health” status
Healthier hair tends to be hydrophobic

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Selected emulsifier provides super hydrophobic modification for damaged hair surface

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Balance the conditioning and emulsification
Lamellar conditioning with selected BASF emulsifiers

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Screening of emulsifiers based on formulation with different emollients
Combing test

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On wet hair
Easier comb with emulsifiers, more acceptance on overall sensory

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On dry hair
Easier comb, hydrophobicity enhancement is perceivable

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More glossy hair with Monomuls® 90-O18

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Personalized Solution for Si-Zero Conditioner, Nutrients Infused

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Si-Zero conditioner, nutrients infused

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