Innovation and New Business
Developing solutions together with our customers and ensuring technology leadership to improve our cost position are key to the success of BASF Performance Chemicals. By leveraging the breadth of our competencies, we develop products that help improve the performance of our customer´s products or processes. We utilize advances in data analytics, modelling and automation to accelerate development and enable faster implementation of innovations.
The New Business Development unit within BASF Performance Chemicals opens up new areas of business and lowers time-to-market for far-reaching long-term innovations. Our mission is to convert projects into operative businesses. We use start-ups to build up the business and develop the new technology on a global basis.