BASF’s innovative DURA-COLOR Technology achieves anti-aging promise to keep paint looking new and fresh

• Innovative and highly durable polymer dispersions for paints that resist damage from sunlight and humidity
• Optimized surface to prevent dirt penetration and deter pollution
• Unique sequential controlled polymerization technique allowing a step change in exterior coatings

Hong Kong SAR, China – September 17, 2020 – BASF has introduced its innovative DURA-COLOR Technology, an anti-aging paint concept that helps protect paint from deterioration over a long period. This revolutionary binder technology is built to deliver durable performance for exterior paints, especially in terms of color and cleanness.

Exterior wall coatings are exposed to sunlight, rain, dirt and various pollutants every day, and these factors accelerate the aging of the paint. Renovation is one way to keep buildings looking new and fresh. However, property renovation can be costly, complex, and it increases overall carbon emissions. BASF, being an all-round construction solution expert, is eager to develop binders for quality paints to tackle these challenges.

BASF’s DURA-COLOR Technology consists of three key innovations, including a controlled sequence polymerization, utilization of specialized cross-linking, and an optimized reactivity. Paints based on these two revolutionary polymers can realize excellent color-retention, superior dirt-pick-up-resistance, and outstanding efflorescence and alkali resistance.

“Façade paints for mineral substrates in different climates and environments face various levels of damage. In order to ensure the product quality fits into different markets, we have done extensive outdoor exposure testing for more than two years in key countries, such as Australia, China, India, Indonesia, and the United States,” said Chee Seng Yong, Head of Polymer Dispersions for Architectural Coatings, Dispersions & Resins Asia Pacific, BASF. “The DURA-COLOR Technology is a unique technology for producing polymer dispersions that has been successfully implemented in our polymer dispersion plants across Asia Pacific. This allows us to deliver to our customers locally from our production network in Asia Pacific,” said Ming Li, Vice President, Operations, Dispersions & Resins Asia Pacific, BASF.

Acronal^® EDGE 7686 and Acronal® EDGE 7685 are new products under BASF’s DURA-COLOR Technology portfolio. They have a wide formulation latitude and broad compatibility with various raw materials, especially color pigment dispersions, and offer great flexibility in the final color space. Acronal EDGE 7686 offers durability and high dirt resistance for premium exterior coatings. Acronal EDGE 7685 is the corresponding recommendation for high performance in low cost-in-use formulations.

BASF’s Dispersions & Pigments division 

The Dispersions & Pigments division of BASF develops, produces and markets a range of high-quality pigments, resins, additives and polymer dispersions worldwide. These raw materials are used in formulations for a number of industries, including coatings, construction, adhesives, printing and packaging, electronics and paper. With its comprehensive product portfolio and its extensive knowledge of the industry, the Dispersions & Pigments division offers its customers innovative and sustainable solutions and helps them advance their formulations. For further information about the Dispersions & Pigments division, please visit www.dispersions-pigments.basf.com.  

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2019. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.