As of January 1, 2019, we have twelve divisions grouped into six segments as follows: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care, Agricultural Solutions.
With the new segment structure, we want to steer our businesses more differentiated according to their market-specific competitive environment, increase transparency regarding the results of our segments and divisions and highlight the importance of the Verbund and value chains to our business success. Our divisions bear operational responsibility and are organized according to sectors or products.
This way, BASF aims to clearly position its businesses against their relevant competitors and establish a high-performance organization to enable BASF to be successful in an increasingly competitive market environment.
Aligning our business with our customers’ needs is our primary focus. Our ability to combine in-depth expertise with a wide range of resources to meet specific demands enables us to position BASF as a solution-oriented system provider.
The Chemicals segment consists of the Petrochemicals and Intermediates divisions. It supplies the other segments with basic chemicals and intermediates, contributing to the organic growth of our key value chains. Alongside internal transfers, our customers mainly come from the chemical and plastics industries. We aim to expand our competitiveness through technological leadership and operational excellence.
Petrochemicals: Broad portfolio of high-quality basic chemicals and specialties tailored to the needs of internal and external customers from industries such as chemicals and plastics
Intermediates: Comprehensive portfolio of intermediates and specialties, which are used as precursors for products such as coatings, plastics, textile fibers, pharmaceuticals and crop protection products
The Materials segment is composed of the Performance Materials division and the Monomers division. The Materials segment’s portfolio comprises advanced materials and their precursors for new applications and systems. These include isocyanates and polyamides as well as inorganic basic products and specialties for the plastics and plastics processing industries. We want to focus primarily on organic growth through differentiation via specific technological expertise, industry know-how and customer proximity to maximize value in the isocyanate and polyamide value chains.
Performance Materials: Polyurethanes, thermoplastics and foam specialties for sectors such as the transportation, construction and consumer goods industries, as well as for industrial applications
Monomers: Isocyanates and polyamides as well as inorganic basic products and specialties for sectors such as the plastics, automotive and construction industries
The Industrial Solutions segment consists of the Dispersions & Pigments and the Performance Chemicals divisions. The segment develops and markets ingredients and additives for industrial applications, such as fuel and lubricant solutions, polymer dispersions, pigments, resins, electronic materials, antioxidants, light stabilizers, oilfield chemicals, and mineral processing and hydrometallurgical chemicals. We aim to drive organic growth in key industries such as automotive, plastics, electronics, and energy and resources, and expand our position in value-enhancing additives and solutions by leveraging our comprehensive industry expertise and application know-how.
Dispersions & Pigments: Raw materials used to formulate products in the coatings, construction, paper, printing and packaging, adhesives and electronics industries
Performance Chemicals: Customized products for various customer industries such as chemicals, plastics, consumer goods, energy and resources, as well as automotive and transportation
The Surface Technologies segment comprises the Catalysts and Coatings divisions. The segment bundles the chemical surface solution businesses. Its portfolio includes coatings, surface treatments, catalysts and battery materials for the auto motive and chemical industries. The aim is to drive organic growth by leveraging our portfolio of technologies and establishing BASF as a leading and innovative solution provider in fields such as battery materials.
Catalysts: Automotive and process catalysts, battery materials, precious metal trading, recycling
Coatings: Coatings solutions, surface treatments, decorative paints
In the Nutrition & Care segment – consisting of the Care Chemicals and Nutrition & Health divisions – we serve the growing and increasingly sophisticated demands for fast- moving consumer goods. Our customers include food and feed producers as well as the pharmaceutical, cosmetics, detergent and cleaner industries. We strive to expand our position as a leading provider of ingredients and solutions for consumer applications in the areas of nutrition, home and personal care. Our goal is to drive organic growth by focusing on emerging markets, new business models and sustainability trends in consumer markets, supported by targeted acquisitions.
Care Chemicals: Ingredients for the cosmetics, detergent and cleaner industries, agrochemical and technical applications
Nutrition & Health: Products for the food and feed industries, the flavor and fragrance industry, the pharmaceutical industry and the ethanol industry
In the Agricultural Solutions segment, we aim to further strengthen our market position as an integrated provider of crop protection products, seeds and digital solutions. The portfolio comprises fungicides, herbicides, insecticides and biological crop protection products, as well as seeds and seed treatment products. Our strategy is based on innovation-driven organic growth, targeted portfolio expansion and leveraging synergies from acquisitions. Customer needs, societal expectations and regulatory requirements are our innovation drivers for the segment.
Fungicides: Protecting crops against harmful fungal diseases
Herbicides: Reducing competition from weeds for nutrients, water and sunlight
Insecticides: Combating insect pests in agriculture and beyond
Seed Treatment: Biological and chemical crop protection, functional coatings and colorants
Seeds & Traits: Optimization and development of seeds and new traits