Digitalization

Harness AI to advance productivity

and accelerate innovation 

Digitalization

Artificial Intelligence

Artificial Intelligence (AI) is a key measure of the strategic lever "Accelerate" in the BASF Winning Ways Strategy and has a great potential for value creation: We harness AI to advance productivity and accelerate innovation, to augment customer experience and supplier collaboration, and enhance production reliability and safety. 


 

BASF began its journey to an AI-powered future more than ten years ago by exploring the possibilities and benefits of machine learning models. Leveraging BASF's size and unique data pool, we are implementing AI across the company to create value. We focus on broad adoption of everyday AI tools, push scalable AI value cases in all domains and drive AI innovations to translate the latest AI developments into tangible solutions. 

AI is central to our Winning Ways Strategy, driving operational efficiency and accelerating innovation. At BASF, we believe in making AI accessible to all our employees, as widespread adoption is essential to unlocking its vast potential. Our unique data pool enables our global AI teams to generate tangible business value throughout our value chains while advancing sustainability and promoting circular economy.

Stefan Dreher

Sponsor Corporate AI Program

We have developed and applied AI in all areas of day-to-day business, i.e. production, engineering, research and development, management and other areas. 

In manufacturing, for example, we use AI to harness the predictive power of thousands of sensors in our manufacturing facilities to detect anomalies that affect our production capability. Mobile robots support inspections, and an AI-powered chatbot for production plants makes plant-specific know-how available in real time.

Artificial intelligence and machine learning are part of the general tools of the trade in research and development: be it in the prediction of new molecules and materials and their properties, in the evaluation of image data and texts, or in the automation of research laboratories.

Im Forschungstechnikum der BASF in Ludwigshafen stehen hochautomatisierte Versuchsanlagen zur effizienten Verfahrensentwicklung und zum Testen von Prozess-Katalysatoren zur Verfügung. Chemielaborantin Melanie Zier und Betriebsmanager Assistent Dirk Boehm beim Rundgang im Technikum für hochautomatisierte Versuchsanlagen zur Verfahrensentwicklung für flüssige und gasförmige Stoffe.
Check out our open positions!
We are a global team of AI enthusiasts bringing the use of AI solutions at BASF to the next level. Interested?


 
Responsible AI
At BASF, Responsible AI means developing, deploying, and using AI systems ethically and accountably.




 
AI Research
Our research focus is primarily on the development of new statistical and machine learning algorithms as well as academic collaborations.