Last Updated: December 18, 2019
We are delighted that you have visited our Website. Thank you for your interest in BASF.
Please be aware that our Website and our products and services are directed to individuals in the United States of America. If you are located outside of the United States and choose to visit our Website or other BASF websites and platforms, or purchase our products or services, or otherwise communicate or interact with BASF in person or electronically, please be aware that your information may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your country of origin, and you do so at your own risk.
Natural persons who reside in the State of California should review the Notice for California Residents below. You may have additional rights under California law.
We collect or receive the following types of information:
If you purchase our products or services, a third-party payment processor may receive access to your payment information (such as credit card number and billing address) for the sole purpose of processing transactions. Any such payment processors will be bound to maintain all such personal information in a secure environment, keep it confidential and not use or disclose such information for any purpose other than to validate purchases.
We collect information using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive (or other storage medium) so that your computer or device will “remember” information about your visit. We use both first and third-party session cookies and persistent cookies.
Below is a general primer on session and persistent cookies; information collected by cookies depends on its particular purpose. For more information, please see Information from Third-Party Analytics Providers below.
In some cases, we may associate information that you have provided to us (e.g., email address) with the cookies that we use. In addition to facilitating the purposes described above, this is useful in understanding your engagement with other content related to our Website or other BASF websites or platforms (e.g., email open rates, URL click-throughs).
If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, certain aspects of our Website or other BASF websites or platforms may not function properly or as intended.
For Google Analytics, please visit: https://marketingplatform.google.com/about/analytics/
We use your personal information for the following purposes:
We may disclose your personal information to third parties in the following circumstances:
You may opt out at any time from the use of your personal information for direct marketing purposes and/or the transfer of your personal information to third parties for direct marketing purposes by clicking on the “Unsubscribe” link located on the bottom of any BASF marketing email and following the instructions found on the page to which the link takes you. You may also opt out at any time from such use by sending us an email to Privacy.Team.BASF.Corp@BASF.com, provided, however, that you may be required to provide sufficient information that allows us to reasonably verify you are the person, or are an authorized representative of such person, about whom we collected such personal information. You cannot opt out of receiving transactional e-mails related to our products and services. Please allow us a reasonable time to process your request.
BASF takes the security and privacy of your personal information very seriously. Accordingly, we implement reasonable security measures designed to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases or the databases of the third parties with whom we may share your information (as permitted herein), nor can we guarantee that the information you supply will not be intercepted while being transmitted over the Internet. In particular, e-mail sent to us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.
BASF does not respond to “Do Not Track” settings or other related mechanisms at this time.
Attention: Data Protection Officer
100 Park Avenue
Florham Park, NJ 07932
Last Updated: December 18, 2019
The CCPA requirements will be phased in with respect to the personal information of job applicants from California. If you are a job applicant from California certain rights listed herein may not apply to you.
We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, device or household (“Personal Information”). In particular, we have collected the following Categories of Personal Information from consumers in the twelve (12) months preceding the Last Update:
|Table I -- Categories of Personal Information (w/examples)|
A real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.
Categories of Personal Information Listed in Cal. Civ. Code § 1798.80(e))
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some Personal Information included in this category may overlap with other categories.
Protected classification characteristics under California or federal law
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
Records of personal property, products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies.
genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data
Internet or other similar network activity
Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
Physical location or movements.
Audio, electronic, visual, thermal, olfactory, or similar information.
Professional employment-related information
Current or past job history or performance evaluations.
Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g; 34 C.F.R. Part 99)
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.
Inferences drawn from other Personal Information
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
We obtain the Categories of Personal Information in Table I from the following Categories of Sources:
Categories of Sources
Categories of Personal Information
|Directly from Consumer||Identifiers:
|Indirectly from Consumer||Identifiers:
|Information Publicly Available Online||Identifiers:
We may use any of the Categories of Personal Information set forth above for one or more of the following Business Purposes:
|Table III Business Purposes:
Point of Collection
Category of Personal Information Collected
Passive Online Interactions
A Passive Online Interaction takes place when a natural person interacts with a BASF website or mobile application without actively providing information directly within the website or mobile application.
A person who has interacted with BASF for a limited purpose such as:
|All Categories of Personal Information collected from Passive Online Interactions, and:
||All Business Purposes for which Personal Information is collected from Passive Online Interactions, and
A person who has engaged in a commercial transaction with BASF such as:
|All Categories of Personal Information collected from Passive Online Interactions, Individual Interactions, and:
||All Business Purposes for which Personal Information is collected from Passive Online Interactions, Individual Interactions, and
In the twelve (12) months preceding the Last Update, we have disclosed the following Categories of Personal Information for a Business Purpose:
In the twelve (12) months preceding the Last Update, we have disclosed Personal Information for a Business Purpose to the following Categories of Recipients:
Categories of Recipients
|Identifiers.||Service Providers; Governmental Agencies; Trade Industry Groups; Proceeding Recipients; Affiliates|
|Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).||Service Providers; Proceeding Recipients|
|Protected classification characteristics under California or federal law.||Service Providers; Governmental Agencies; Trade Industry Groups; Proceeding Recipients; Affiliates|
|Commercial information.||Service Providers; Governmental Agencies; Proceeding Recipients; Affiliates|
|Biometric information.||Service Providers; Affiliates|
|Internet or other similar network activity.||Service Providers; Proceeding Recipients; Affiliates|
|Geolocation data.||Service Providers; Affiliates|
|Sensory data.||Service Providers; Affiliates|
|Professional or employment-related information.||Service Providers; Proceeding Recipients; Affiliates|
|Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).||Service Providers; Proceeding Recipients; Affiliates|
|Inferences drawn from other personal information.||Service Providers; Affiliates|
As of January 1, 2020, BASF will not “sell” Personal Information, as such term is broadly defined in the CCPA. However, in the twelve (12) months preceding the Last Update, we “sold” Identifiers for the Business Purpose of web and sales analytics.
The CCPA provides consumers with specific rights regarding their Personal Information. In this section, we describe your rights under CCPA and explain how to exercise those rights.
You have the right to request that BASF disclose certain information to you about our collection and use of your Personal Information over the past 12 months. If you wish to exercise either your right to access or your data portability right, you must submit a verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights).
Once we receive and confirm your verifiable consumer request (see Verification Process and Response Timing and Format sections below), we will disclose to you any of the following to the extent included in your request:
You have the right to request that BASF delete your Personal Information, subject to certain exceptions. If you wish to exercise this right, you must submit a verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights).
Once we receive and confirm your verifiable consumer request (see Verification Process and Response Timing and Format sections below), we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception or other grounds to deny the request to delete applies under applicable law. In the event an exception applies, we will notify you of such exception or grounds when we respond to your request.
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by one of the following methods:
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period.
A verifiable consumer request must:
We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. BASF or a third party on behalf of BASF may follow up with you to determine whether a request is a verifiable consumer request under applicable law.
If we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you, BASF will deny the consumer request in whole or in part and will not to disclose the information requested or, as applicable, will not delete the information requested. BASF will respond to any such consumer request with a denial and will also explain why it has no reasonable method by which it can verify the identity of the requestor.
However, if a consumer request that seeks disclosure of specific pieces of Personal Information is denied because we cannot verify the identity of the person making the request under the applicable verification rules under the CCPA, then we shall treat the request as one that seeks the disclosure of the categories of Personal Information and apply the verification rules in the CCPA applicable to requests for disclosure of categories of Personal Information.
We will confirm receipt of a verifiable consumer request within ten (10) days of its receipt.
We will respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing.
We will deliver our written response by mail or electronically, at your option. If you do not indicate a preference for delivery, BASF will use its discretion in choosing the method for delivery of the information.
Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before processing the request.
As of January 1, 2020, BASF will not sell the Personal Information of consumers. However, you do have the right to direct us to not sell your Personal Information at any time should we begin to do so (the “right to opt-out”). Additionally, we would not sell the Personal Information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Within the context of a parent or guardian acting on behalf of a child under 13 years of age, affirmative authorization means that the parent or guardian has provided consent to the sale of the child’s Personal Information in accordance with the requirements of the CCPA. For consumers 13 years and older, affirmative authorization means demonstrated through a two-step process whereby the consumer shall first, clearly request to opt-in and then second, separately confirm their choice to opt-in.
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
We may offer you certain financial incentives permitted by the CCPA from time to time that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your Personal Information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. See Financial Incentive section below.
If you submit a request for access and portability or deletion through the use of an authorized agent, we may require that you (i) provide the authorized agent written permission to act on your behalf, and (ii) verify your identity directly with us. We may deny a request from an authorized agent that does not submit proof of authorization or where you have not verified your identity directly with us.
Details about specific financial incentives such as materials terms, the categories of Personal Information implicated, how you may opt-in to the incentive program, how you may exercise the right to withdraw, and a good faith estimate of the value of the data shall be disclosed by BASF to you at or before you provide BASF with your Personal Information in exchange for such financial incentives.
Pursuant to California’s “Shine the Light” law (Civil Code Section § 1798.83), California residents have the right to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. To make such a request, please send an email to Privacy.Team.BASF.Corp@BASF.com or write to us at BASF Corp., Attention: Data Protection Officer, 100 Park Avenue, Florham Park, NJ 07932.