
BASF introduces “Beyond Beauty: Renewed Authenticity” at NYSCC 2026, spotlighting authentic, science-based personal care solutions
BASF’s Personal Care business is unveiling its “Beyond Beauty: Renewed Authenticity” campaign at the 2026 New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day, taking place May 19-20, 2026, at the Javits Convention Center in New York City. This year’s theme reflects a growing consumer demand for products that deliver real results through transparent innovation, credible science, and personalized care.




