Twenty high school seniors chosen from across North America attended BASF’s Science Academy. The challenging two-week residential program combines the worlds of chemistry and marketing and was held at Fairleigh Dickinson University (FDU) in Florham Park, NJ. Program participants used BASF’s chemistry to formulate personal care products. They then developed and delivered a marketing strategy to BASF executives and FDU academic leaders. The goal was to promote the product to their target audience through research and planning. By the end of Science Academy, the 20 high school seniors transformed ideas into practical products. Meet the students!
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