United States

Creating clean laundry, sparkling dishes and shiny surfaces

We at BASF use our expertise in high-performance chemicals and offer solutions that make home care and industrial & institutional cleaning more efficient, convenient and less resource intensive.

Home Care and Industrial & Institutional Cleaning Solutions 

BASF´s Home Care and Industrial & Institutional Cleaning Solutions develops, produces and markets a comprehensive range of products for detergent and cleaners worldwide. As the innovation leader in this market, we offer choices to our customers and provide them the best-possible solutions to successfully cater to today’s and tomorrow’s market needs and changing regulatory requirements. Our strong R&D base and in-depth market and application expertise sets us apart from competition and makes us the partner of choice for solutions for efficient, convenient, sustainable and safe-to-use detergents and other cleaning products. Our portfolio, which is constantly being further developed, includes surfactants, enzymes, water soluble polymers, chelating agents, biocides, optical effect products, stabilizers, and methane sulfonic acid.