BASF drives next-level growth in sports nutrition with AI-identified, plant-based PeptAIde™ at Food Ingredients Asia
- BASF at Food Ingredients Asia (Fi Asia): September 11-13, 2019, Bangkok International Trade & Exhibition Centre (BITEC, Bangkok), Hall 102, Booth N2
- Seminar on BASF’s Human Milk Oligosaccharide (HMO), PREBILAC™ 2’-FL, for infant nutrition and beyond
- Complimentary health assessment comprising internal age measurement and omega-3 index testing
Bangkok, Thailand – September 5, 2019 – BASF will introduce a variety of nutritional health solutions to support Asian consumers who are embracing an increasingly active lifestyle, at Fi Asia from September 11 – 13 at the Bangkok International Trade & Exhibition Centre. For the first time, the prototypes of PeptAIde™, the world’s first nutritional ingredient that was identified and unlocked through AI, will be showcased in South-East Asia.
PeptAIde™ is a unique set of new generation plant-based peptides that specifically help modulate inflammation markers relevant to physical exercise and was developed in collaboration with an Ireland-based biotechnology firm, Nuritas™, to support active consumers in post-workout recovery.
“BASF is committed to using new methods to accelerate the identification of innovative and science-based ingredients to support consumers to lead healthy and active lives,” said Haibo Tian, Vice Director, BASF Human Nutrition Asia Pacific. “The Asia Pacific sports nutrition segment is experiencing double digit growth annually1, and it is apt that we are able to present innovative solutions such as PeptAIde™ here at Food Ingredients Asia to complement the growing trend of Asian consumers pursuing a more active lifestyle.”
In Thailand, the trend of increasing sports activity is largely consistent with the region. The findings of a physical activity survey showed significant increase in the number of Thai people that undertake sufficient physical activity, from 66.3% in 2012 to 71.7% in 20152. The largest increase was reported in working adults, an increase from 70.4% to 75.8% between 2014 to 20152.
One of the challenges of intense physical activity is muscle stress or damage which triggers an inflammatory response. The inflammatory response often results in muscle pain or soreness which can restrict physical activity and is a concern for active consumers. The unique set of plant-based peptides in PeptAIde™ works by modulating the secretion of a complex network of cytokines, which contribute to the body’s fundamental response to injury and helps modulate recovery.
PeptAIde™ is produced from brown rice and its mild plant protein taste makes it ideal for various sports nutrition application formats. At Fi Asia, the following two PeptAIde™ prototypes will be presented:
- PeptAIde™ Caramel Latte Shake: a high-efficacy powder supplement fortified with 10 grams of PeptAIde™ per serve. Delivered in a ready-mix sachet format, consumers can enjoy a protein shake that modulates inflammation, potentially supporting physiological benefits after exercise.
- Milk Chocolate PeptAIde™ Bar: an on-the-go protein bar, containing 10 grams of PeptAIde™ per bar for consumers who seek convenient solutions that fit their busy and active lifestyles.
Along with sports nutrition, BASF will also present two seminars:
- Dr Stephan Saum, Head of Global Technical Marketing, BASF Human Nutrition will present insights on PREBILACTM 2’-FL, a HMO that supports infant nutrition, and digestive health across different life stages. Visitors to Fi Asia are invited to attend this seminar on September 12, at 15:15, Hall 104, Room 1. At the BASF booth, visitors can also try the new PREBILAC™ 2’-FL Daily Drink (Natural) and Daily Boost Drink (Orange).
- Dr. Kai Lin Ek, Senior Scientific Marketing Manager, BASF Human Nutrition Asia Pacific, will also present on vascular stiffness as an indicator of heart health, and explain how plant sterols and omega-3s can help reduce vascular stiffness. Visitors can attend this seminar on September 13, at 11:15, Hall 104, Room 1.
To help visitors better understand their personal heart health status, two complimentary on-site health assessments of the omega-3 index and internal age will be offered to visitors at the BASF booth.
1Euromonitor International 2019, Sports Nutrition in Asia Pacific
210th National Health Assembly, Promotion of Physical Activity for Thai People at All Age Groups, October 2017, https://en.nationalhealth.or.th/wp-content/uploads/2017/11/NHA10-Miain-Document-promotion-of-physical-activity_PA.pdf
About the BASF Nutrition & Health division
BASF Nutrition & Health provides a comprehensive product and service portfolio for the human and animal nutrition, pharmaceutical, ethanol and flavor & fragrance industries. With innovative solutions and modern technologies, we help our customers improve their business efficiency and the sustainability of their products. Our human nutrition solutions include vitamins and carotenoids, plant sterols, emulsifiers and omega-3 fatty acids. Vitamins and carotenoids also form an important part of our animal nutrition portfolio, as do other feed additives such as trace elements, enzymes and organic acids. We provide the pharmaceutical industry with a broad range of excipients and selected large-volume active pharmaceutical ingredients such as ibuprofen and omega-3 fatty acids. Leveraging our advanced technology, we create high performance industrial enzymes for different markets, such as ethanol production. Furthermore, we offer aroma ingredients such as citral, geraniol and L-menthol. BASF Nutrition & Health operates sites in Europe, North America, South America and in Asia-Pacific. For more information, go to www.basf.com.
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.
