BASF – Belgium
Chemistry for a sustainable future
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DRIVING THE PROXY 2025-2026
Designers from BASF Coatings have unveiled the 2025-2026 edition of the Automotive Color Trends collection. Titled DRIVING THE PROXY, the new collection explores how creative inspiration and influences can come from various sources, and serve as “proxies” or representatives to dynamically shape design decisions in the automotive industry.

BASF’s Personal Care business launches Ameriflor Calm
FLORHAM PARK, NJ, October 15, 2025 – In response to the growing demand for effective solutions for sensitive skin, BASF’s Personal Care business has introduced Ameriflor™ Calm, a botanical active ingredient that has been shown to make sensitive skin more resilient. This innovative product not only helps to reduce redness appearance and trans-epidermal water loss but also defends against environmental aggressors. Sourced from regenerative organic certified farms in Oregon by the Regenerative Organic Alliance and produced in the United States at a manufacturing site that runs on 100% renewable electricity, Ameriflor Calm exemplifies BASF’s commitment to sustainability and ethical practices.
This News Release is only available in English
This News Release is only available in English