BASF achieved important milestones in implementing its “Winning Ways” strategy
In the 2025 business year, the BASF Group faced an uncertain and very volatile global market environment with considerable headwinds. “We therefore mainly focused on the things we can control within the framework of our ‘Winning Ways’ strategy,” said BASF CEO Dr. Markus Kamieth when presenting the 2025 financial figures together with Chief Financial Officer Dr. Dirk Elvermann. The company reached significant milestones in its strategy implementation: “We successfully started up the major plants at our new Verbund site in Zhanjiang. We also accelerated our cost savings programs and significantly streamlined BASF’s organization. Moreover, we progressed swiftly and successfully with the announced portfolio measures,” Kamieth added. However, the year 2025 and particularly the fourth quarter did not develop as anticipated for BASF Group.
