人才招聘

Recruitment

• Launched “Blooming in Zhanjiang” Program for graduates across China
• Continued school-enterprise collaboration for developing operational talents
• Enhanced hiring experience through innovative recruitment solution

BASF's success relies on its capability to have the right people to the suitable jobs. In Greater China, we have implemented multiple recruitment strategies to attract potential candidates.

Launched in 2022, the Graduate "Blooming in Zhanjiang" Program aims to identify young talents across China and develop them for BASF Zhanjiang Verbund site. New graduates will benefit from a systematic training program working alongside experienced leaders and colleagues in their professional field. Each graduate will bring their passion and play a vital role with their unique ideas to contribute to the implementation of smart Verbund concept and sustainable production at the Zhanjiang site. 

Strategic school-enterprise collaboration is also crucial to developing operational talents for BASF in China. Over 400 students have been selected and enrolled to BASF Class in four collaborative vocational schools from southern, central, and north-western regions of China. In 2022, BASF continued in-depth collaborations with vocational schools to build up operational talents pipeline for its Zhanjiang Verbund site. Students from these schools participated in tailor-made curriculums and received on-the-job technical trainings and internships with guidance from experienced mentors to improve their professional knowledge and practical skills.

With the effort of BASF HR digital transformation, a new cloud-based recruitment management system was launched in 2022. The new solution improves hiring experience and recruitment effectiveness with innovative functionalities, such as resume matching, artificial intelligence interview, online assessment, and talent pool management. The end-to-end recruitment processes are extensively integrated into this system, providing user-friendly experience, and receiving positive feedback. For example, applicants can complete the applications by only one-click. Since the go-live of the system, more than 96,000 job applications have been received.

Career Development

• Learning and development: adopting multiple learning approaches
• Technical Leadership Talent Development focuses on enhancing capabilities to build a sustainable production pipeline
• BASF micro-learning weighs more as a self-driven learning solution 

Learning and development are key success factors for a strong and future-oriented company culture. Learning can be in various formats and places. In Greater China, we are committed to empowering employees and promoting a culture of openness, collaboration, and continuous learning.

To support BASF's expanding production footprint in Greater China, we implemented the Technical Leadership Talent Development program by strengthening its leadership pipeline. Through the program, talents from the technical community enhanced their capabilities in five dimensions: Work Management, Influence and Cross Boundary Impact, Business Acumen, Team Leadership, Technical Expertise and Operational Results. By the end of 2022, around 400 participants including shift leaders, plant managers, production supervisors and managers have attended the related programs.

The Micro-Learning program in Greater China has been proven as a highly effective solution for self-paced learning. Covering topics including business, leadership, and workplace skills, it is designed to meet the individual learning needs of employees with great flexibility and offers employees an abundance of bite-sized online learning resources. In 2022, the Micro-Learning program offered over 1,300 courses and 16,000 online audio and video files, representing a seven-fold increase over 2021. The total learning time of employees in Greater China has surpassed 40,000 hours, a three-fold increase compared to the previous year.