BASF Digital Solutions S.L. (English version)

BASF’s Madrid Digital Hub: leading the digital transformation

BASF set up one of its first worldwide digital Hubs in Madrid in 2019. BASF’s Madrid Digital Hub has the mission to catalyze the digital transformation of the entire BASF Group and develop innovative IT solutions. As one of the largest chemical companies in the world, BASF's mission is to create chemistry for a sustainable future. 

The Digital Hub Madrid, along with four other Digital Hubs worldwide, is part of the Global Digital Services team, such as Ludwigshafen, Kuala Lumpur, Toronto, Nanjing and Montevideo, which is the technological powerhouse driving our vision. 

Madrid, crucial role in the worldwide digitalization of BASF

A digital hub is a central point where digital services can connect and be managed to facilitate interconnectivity and access to digital technology.  What started in 2019 with just twelve employees, quickly grew to 100 colleagues by the end of that year and has now almost reached 700 employees in 2024.   

In the digitalization journey of BASF, Madrid is playing a crucial role in building up digitalization capabilities and expanding its presence around the world, to foster diversity and gather international talent, with 700 employees from all over the world.  

As the first international Digital Hub that was set up, Madrid continues to pioneer the recruitment of digital talent that strengthens innovativeness and efficiency in BASF. Part of the success of this endeavor is the attractiveness of the city, not only for Spaniards, but for digital experts from all over the world. The Digital Hub Madrid has team members from 50 different countries, with the five largest communities being from Venezuela, Argentina, India, Brazil, and Germany. But also counting on colleagues from Chile or Australia to South Africa or Bulgaria.  

Through these diverse and cross-functional teams, the Hub contributes to more than 120 global digital products for the company, with a focus on solutions for production, business, research & development; and with special dedication towards artificial intelligence, cyber security and sustainability.  

Madrid Digital Hub belongs to a bigger and wider community: Global Digital Services, and includes other worldwide hubs.

Where we are

BASF Digital Solutions

Novus Building, Cam. de la Fuente de la Mora, 1, Planta 1,

Hortaleza, 28050, Madrid.

Location on Google Maps