Guangzhou, China – May 21, 2019 – BASF will launch three Creation Centers in the Asia Pacific region, in Shanghai (China), Tokyo (Japan) and Mumbai (India). The Creation Centers will bring customers and BASF’s experts together to transform conceptual ideas into creative solutions.
“We aim to help brands, companies and manufacturers discover new possibilities through hands-on exploration in an inspiring environment,” said Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific, BASF. “We will offer a wide range of resources in unique collaborative spaces, to empower designers, engineers and developers to create new products using BASF’s innovative material solutions, and support the emerging design requirements of the market.”
At the Creation Centers, equipped with world-class workshop facilities and interactive material showcases, BASF will provide resources to discover, understand and create new and improved products and solutions with BASF materials. Customers will be able to explore materials, use interactive digital tools, and participate in ideation and material consultancy workshops. They will also have access to trend reports, material demonstrators and design events. Together with BASF experts, they can seamlessly collaborate from design development to advanced simulations through computer-aided engineering through to advanced prototyping – all in one place.
At CHINAPLAS 2019, BASF is demonstrating how its innovation competencies, such as the Creation Centers, are empowering the material solutions for mobility, infrastructure, natural resources, and people’s daily life, as well as co-creation projects. Several co-created projects supported by the Creation Centers are being showcased at CHINAPLAS 2019:
Other co-created projects featured at CHINAPLAS 2019 include a life-size model house demonstrating how buildings can be future-proof with more sustainable construction materials, as well as sportswear designs showing how fibers made of BASF materials can bring a unique combination of style and convenience to today’s sportswear.
Visitors to CHINAPLAS 2019 can also experience a range of innovations at the BASF booth.
For more information on BASF at CHINAPLAS 2019, please visit in https://plastics-rubber.basf.com/in/en/Performance-Polymers/news-events/Events-Overview/2016/Chinaplas-2019.html or follow BASF_in_Action on WeChat.
About BASF in Greater China
BASF has been a committed partner to Greater China since 1885. With larger production sites in Shanghai, Nanjing and Chongqing, BASF is a major foreign investor in the country’s chemical industry, and operates the Innovation Campus Shanghai, a global and regional research and development hub. BASF posted sales of over €7.3 billion in 2018 to customers in Greater China, and employed 9,317 people as of the end of that year. For further information, please visit www.basf.com/cn/en
About BASF’s Performance Materials division
BASF’s Performance Materials division encompasses the entire materials know-how of BASF regarding innovative, customized plastics under one roof. Globally active in four major industry sectors – transportation, construction, industrial applications and consumer goods – the division has a strong portfolio of products and services combined with a deep understanding of application-oriented system solutions. Key drivers of profitability and growth are our close collaboration with customers and a clear focus on solutions. Strong capabilities in R&D provide the basis to develop innovative products and applications. In 2018, the Performance Materials division achieved global sales of €7.65 bn. More information online: www.plastics.basf.com
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.