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BASF registers MURI record with 1000 Indonesian farmers performing in an Angklung performance as part of its new BASF Cimegra® insecticides launch event
- BASF celebrates with farmers the launch of its latest insecticide innovation Cimegra® with a series of events with latest being a MURI world record in Brebes, Java.
- BASF Cimegra® is one of the first molecules introduced under IRAC Group 30, which is a new insecticide group with no known cross resistance with other existing products.
Brebes, Indonesia – May 17, 2023 – BASF Indonesia registered a “MURI”- Museum Rekor-Dunia Indonesia (The Indonesia World Records Museum) record for an Angklung Performance with the most number of farmers – 1000. The record was achieved during the event where BASF had celebrated the launch its newest insecticide innovation Cimegra. The location was in Desa Tegalgandu, Kecamatan Wanasari, Brebes, Jawa Tengah.
“The angklung is a traditional Javanese musical instrument that is uniquely Indonesian and recognized by UNESCO as an Intangible Cultural Heritage of Humanity in 2010. Made from bamboo, it takes many people to harmonize and know when and how to shake or tap the bamboo frame respectively,” said Ajay Chandola, Head of Agricultural Solutions, BASF Indonesia. “This is in line with BASF’s collaborative spirit where we closely work with Indonesian farmers and support their quest for better yields, and also drive more sustainable agriculture practices, including responsible pesticide use, promote integrated pest management, and produce innovations that support the needs and challenges faced by Indonesian farmers.”
This event is part of a series of BASF Cimegra launch event marathon that formally started in early May 2023, with a Gala Launch involving 500 first BASF Cimegra farmers in Jakarta. This was followed by other events in Nganjuk, Jawa Timur last week, involving over 1000 more farmers.
Held in Brebes, Jawa Tengah, the MURI record of an Angklung Performance with the most number of farmers involved 1000 farmers. This had excited the local community, as they excitedly wanted to be a part of the record breaking attempt in our Pesta Rakyat BASF Cimegra® event “We are very excited with all the activities for the farmers today. We appreciate the good coordination during the event preparation to the execution, and we are glad that BASF chose our urban-village for gathering farmers from various area in Brebes regency to celebrate the launch of BASF Cimegra®.” said Sudarmo, the headman of Tegalgandu, Wanasari, Brebes.
The events that are happening in Indonesia during our BASF Cimegra launch are part of a series of events to celebrate farming and engage farmers. Through the launch of this latest innovation, BASF Indonesia demonstrates its commitment to provides farmers with superior innovations for agriculture. BASF Cimegra offers a unique novel mode of action that delivers fast and powerful solution to control key pests such as thrips, spodoptera, and plutella, in key crops such as corn, cabbage, tomato, and shallot.
In addition, BASF Cimegra is one of the first molecules introduced under IRAC Group 30, which is a new insecticide group with no known cross resistance with other existing products. This makes BASF Cimegra superior to be used as part of resistance management program.
About BASF’s Agricultural Solutions division
Farming is fundamental to provide enough healthy and affordable food for a rapidly growing population while reducing environmental impacts. Working with partners and agricultural experts and by integrating sustainability criteria into all business decisions, we help farmers to create a positive impact on sustainable agriculture. That’s why we invest in a strong R&D pipeline, connecting innovative thinking with practical action in the field. Our portfolio comprises seeds and specifically selected plant traits, chemical and biological crop protection, solutions for soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we strive to find the right balance for success – for farmers, agriculture and future generations. In 2022, our division generated sales of €10.3 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.
About BASF Indonesia
BASF has been investing in Indonesia since 1976. Today, BASF solutions contribute to the success of its customers in Indonesia in nearly all industries, including agriculture, food, home & personal care, automotive, paints and coatings and chemicals. The head office of BASF in Indonesia is located in Jakarta, with production sites in Cengkareng, Cimanggis and Merak – all of which are halal certified. In 2022, BASF posted sales of approximately €614 million to customers in Indonesia and employed 483 employees as of the end of the year. Further information on BASF in Indonesia is available at www.basf.com/id.
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €87.3 billion in 2022. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.
