SUPERPOSITION
Become part of an extraordinary phenomenon: a SUPERPOSITION of Automotive Color Trends by BASF for 2021-2022. Each year, designers for BASF’s Coatings division create a new collection to inspire automotive designers. Delving into new color spaces, they also consider the growing demand for sustainability and functionality. This year’s collection is called SUPERPOSITION. A phenomenon from quantum mechanics, it defines a state where the limitation of binary systems is overcome.
In other words, things aren’t just black or white, heads or tails, one or zero. The world has an uncountable number of variations in-between. This collection immerses itself in those variations. Our designers pinpoint trends and the forward-looking signals that influence those trends as they work to create cutting-edge shades and reinforce BASF’s global leadership in color. The latest palette, or some version of it, could be on the road and in your driveway in the next three to five model years. It’s a SUPERPOSITION of color from BASF.
Key Colors
Get to know our key colors representing important color directions in the regions of Asia Pacific, EMEA and the Americas.
LAMBENT EARTH
Key Color – Americas
The key color for the region Americas, Lambent Earth, presents the essence of the bountiful energy and fragility in the world, combining a fiery glow with a natural brown. The hue comprises flashy effects and deeply saturated colorants that extend beyond just being a pretty color; they’re a testament to the myriad of possibilities attainable from the physics of light dancing on a coated surface. The result is a balance that strikes a chord with human steadfastness. This color space anchors itself in optimism and resilience and shows the potential for humanity to move forward despite the challenges. Lambent Earth superpositions the aesthetic with technology, elevating color into new dimensions.
MOBIUS
Key Color – Asia Pacific
Asia Pacific’s key color, Mobius, is a metaphor for a new way of thinking. It combines elements of light blue and warm brown. Mobius shows flexibility in different viewing angles with its unique color travel, in a society which has infinite possibilities opening up for everyone. Besides its rational aspects of color hue and travel, it evokes a notion of mystery. It has no limits, and no end.The overall SUPERPOSITION theme – many variations happening all at once – is summed up by Mobius and its unique mix of values and aspects.
SPECTORA
Key Color – EMEA
The key color for EMEA (Europe, the Middle East, and Africa) is distinct and different. Using a mid-tone pastel hue – not too aggressive or too loud – it shows its neo futuristic side: an orange straight shade offering a new technical look. Spectora combines technical properties like organic pigments and production processes that reduce CO2, by implementing the biomass balance approach by BASF, where energy from crude oil or gas is replaced by renewable sources. It’s a new way to approach color holistically, and Spectora’s orange color reveals a balanced composition.
_with-logo-V2.jpg.dynamic.1280w720h.779d6418e5c5db4acaade4dde30a9667261b3c40.jpeg "basf_surface_solutions_Intended_Indignation_Remix (003)_with-logo-V2.jpg"){kind=logo}
