R-M® connects with customers on new LINE platform

Japan’s automotive customers, including body shop painters, can now get first-hand information about BASF's premium automotive refinish paint brand R-M^®, through a newly-launched account on LINE^*. The new LINE Official Account will enable users to stay connected with the latest product information and technologies related to R-M products including ONYX HD, Japan’s leading waterborne paint system, widely used in body shops throughout Japan.

“The waterborne paint market is growing in Japan. Customers are demanding high performance, sustainable solutions. They want less Volatile Organic Compounds (VOCs) in the workplace and at home,” said Jean-Paul Lacombe, Head of the Automotive Refinish Coatings Solutions, Coatings, BASF Japan. “The launch of BASF’s first LINE account will help customers stay in touch with the latest developments.”

LINE is the most popular social media platform in Japan, accessed by 60% of the total population**. Celebrating its 100th anniversary worldwide, R-M will continue to use the most convenient and accessible communications channel to meet customer needs.

 

*LINE has integrated its LINE@ and Line Official Account service into its main platform as of April 18, 2019.

**Source: 2018 White Paper on Information and Communications in Japan, Ministry of Internal Affairs and Communications, Japan

 

 

R-M Automotive Refinish: an important part of BASF Coatings

Under the R-M brand, BASF markets a comprehensive range of paint systems for vehicle refinishing. Special focus is given to ecologically efficient water-based paints and high-solid paints. By using these systems all legal solvent-reduction requirements can be complied with, anywhere in the world and, with regard to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area, the company offers a wide variety of services to support its customers. R-M Automotive Refinish Paints is approved by most of the leading car manufacturers for aftermarket repair and chosen by the world’s most prestigious car companies for its color expertise.