Digitalization

Digitalization

Digitalization

Digitalization presents big opportunities for us. Using digital technologies and data, we are creating additional value for our customers and increasing the efficiency and effectiveness of our processes.

  • We can provide our customers access to important information in real time through the use of new digital services.
  • The integrated use of internal and external data will strengthen our innovation power. To that effect, our new supercomputer maximizes our innovational potential.
  • We are creating an integrated supply chain with our customers and exchange logistic relevant data. This allows us to supply our customers better and faster.
  • In production we are using data to better forecast maintenance requirements of our plants and reduce unexpected shutdowns.
With polyurethane coatings from the MasterTop range, Master Builders Solutions® supported the German pavilion at this year’s Architecture Biennale in Venice, Italy, as a material sponsor. Concept and design of the pavilion have been realized by Berlin architectural firm Graft, and Marianne Birthler, former Federal Commissioner for the documents left by the former GDR’s state security service. (Foto: Jan Bitter)
BASF honored as “Digital Transformer of the Year” 2018!

Opportunities for digitalization can be found along the entire value chain