BASF Coatings signs strategic partnership agreement with Toyota Motor Europe to develop its Body&Paint program
BASF Coatings and Toyota Motor Europe have signed an agreement to develop the Toyota Body&Paint program for Europe, building the foundation for a long-term strategic collaboration between the two companies for Toyota and Lexus brands. The partnership takes advantage of the premium automotive refinish solutions under the Glasurit and R-M brands in the European market. The Toyota Body&Paint program will be designed using a comprehensive set of BASF’s Body Shop BOOST consultancy services and giving access to the cloud-based digital color, business and training solutions platform Refinity®. With the collaboration, BASF is supporting its partner Toyota reaching its individual sustainability targets, while ensuring the highest quality standards in paint-work repairs for Toyota premium vehicles.