BASF & Filmaka present: Recharge yourself!
By 2025, our innovations in battery materials aim to reduce the charging time to 15 minutes - four times faster than today. We have partnered with Filmaka, a global creative platform for aspiring filmmakers, to show us how people might recharge themselves in those 15 minutes.
The brief to aspiring filmmakers was simple: In 2025, when it only takes 15 minutes to recharge your car, what would you do to recharge yourself? Entrants had to send in their scripts for an original short film based on this question. Filmmakers from around the world applied and out of 100 submissions, three winners each received a production budget to produce and deliver their short film in just three weeks.
When I read the script of “Unplug your Mind”, I was already impressed by the power of the story and the movie started already running in my head. For me the magic moment is when the stressed-out business man realizes that he won’t be able to spend the waiting time with his beloved gadgets. The story turns the 15-minutes charging time from a burden into a gift – 15 minutes of precious leisure time to relax, to take care of yourself, to recharge your batteries. The thinking of ‘being optimistic about the future’ comes across very strong and in an emotional and human way.
I liked the story “The Meaning of Life” as it shows us what innovations can give us back. We never think about how much of these developments are impacting our life, but suddenly we realize that there is a great value. At BASF battery materials we are in a very innovative environment where we try every day to improve the final product, to have a benefit for everyone at the end. And if it is only 15 minutes to do things which are important to us. I also can personally relate to the story. As a father of a daughter full of energy, the story inspires me to do a video log for her when I have some spare time.”
No sooner said than done: Sven-Oliver sent us a >>video message.
Is this an invented story? No - it is the daily reality in our families today. We all know these families of three or four with the same number of small electronic devices that are killing the conversations between family members and are steeling precious family-time. It might be good to have something to do during long driving hours, but it is even better to enjoy family conversation and family fun during breaks while recharging the battery of the electric car. BASF battery materials will help to bring charging times down to 15 minutes in 2025. Just the right time period to leave the car, eat and drink and enjoy family conversation and fun – before hitting the road again for another 600 km drive without recharging; enabled again by BASF battery materials”