当社の活動領域
企業戦略
Chemistry is our passion. We make use of this passion for our customers: We want to offer them the best possible solutions and help them achieve their sustainability goals. With our products and technologies, our innovative and entrepreneurial spirit and the power of our Verbund integration, we want to grow profitably and, at the same time, create value for society and the environment. This is our goal, which is embedded in our corporate purpose: We create chemistry for a sustainable future.
Humankind is facing enormous challenges in order to preserve a world worth living in for future generations. The climate is changing, natural resources are becoming scarcer, pressure on ecosystems is increasing and our growing world population needs to be fed. More and more urgently than ever, solutions are needed for a sustainable future. Chemistry plays a key role here. In almost all areas of life, it can pave the way to greater sustainability and accelerate the transformation needed to achieve this. Our innovative products, solutions and technologies help to improve quality of life and protect the environment as well as the climate. We achieve this by using raw materials more efficiently, reducing waste and enabling the production of healthy and affordable food as well as climate-smart mobility.
At the same time, BASF is also undergoing profound changes. We are transforming our company and breaking new ground to increase our profitability and achieve climate neutrality. We are facing up to the challenge of making this change socially just. This involves managing long-term policy decisions like the European Green Deal, overcoming the consequences of current geopolitical conflicts and driving forward digitalization.
At the same time, these challenges also open up numerous opportunities for new business areas and innovative products. All of this requires a clear vision, responsible action as well as a high degree of creativity and flexibility.
We want to grow profitably and sustainably. To this end, we have set ourselves ambitious targets and defined concrete measures to achieve them: To increase our profitability, we are strengthening our competitiveness with our cost savings program focusing on Europe and we are adapting our Verbund structures in Ludwigshafen, Germany, to ensure the site remains future-proof. We are investing in growth markets, particularly in Asia, with China as the largest and most important growth driver of global chemical production. Furthermore, we are undergoing a fundamental transformation in the way we steer our company. As part of our Differentiated Steering concept, we are implementing new financial steering indicators tailored to each business. Our operating divisions are also continuing to adapt their specific business models and processes – supported by customized process structures, IT systems and governance frameworks.
To further embed sustainability in our business activities, we are driving innovations for a sustainable future, focusing our portfolio on growth areas and developing products with a lower carbon footprint. We are pioneers in climate-neutral production. This means we are gradually converting our energy supply from fossil fuels to renewable sources, developing new, pioneering emission-free and low-emission production processes for our products as well as strengthening the circular economy through the use of alternative raw materials and new recycling technologies. The success of these measures depends primarily on the ideas and commitment of our employees. This is why we want to create an environment in which they can thrive and contribute to BASF’s long-term success. Moreover, the diverse potential of digitalization used in our processes and business models further contributes to the successful implementation of these measures.
お客様にとっての一番の化学会社となること―これが私たちが願うBASFの将来です。 そのために組織全体でお客様に対する情熱を高めていきたいと考えています。 私たちは、利益ある成長を遂げると同時に社会に対して付加価値を創造します。そうすることで、私たちは、企業目的「We create chemistry for a sustainable future(持続可能な将来のために、私たちは化学でいい関係をつくります)」を体現していきます。
今日、世界は、人口構造の変化と新たなデジタル技術の台頭よって、かつてないほど急速に変化しています。天然資源が限られる中で、消費者の需要は増加しており、様々な業界・地域における私たちのお客様は、社会的・環境的側面での多様な課題に直面しています。化学は、こうした課題を解決するための鍵なのです。
BASFの戦略的方向性は、市場、競合他社、経済環境の包括的な分析に基づくものです。私たちは、世界的なトレンドと短期的な展開を継続的に監視し、その結果生じる機会とリスクを予測します。以下の6つの活動領域は、競争環境の中で化学業界をリードする企業としての地位を強化しながら、お客様に焦点を当てることを可能にします。
Business and competitive environment
BASF’s global presence means that it operates in the context of various local, regional and global developments. These include:
- Global economic and political environment
- Legal and political requirements
- International trade agreements
- Industry standards
- Environmental agreements (such as the E.U. Emissions Trading System)
- Social aspects (such as the U.N. Universal Declaration of Human Rights)
BASF holds one of the top three market positions in around 80% of the business areas in which it is active. Our most important global competitors include Arkema, Bayer, Celanese, Clariant, Corteva, Covestro, Dow, DSM-Firmenich, Evonik, Huntsman, SABIC, Sinopec, Solvay, Syngenta, Wanhua and many hundreds of local and regional competitors. We expect competitors from Asia and the Middle East in particular to continue to grow in significance in the years ahead.
私たちのバリュー
私たちは、世界をより良くすることに貢献したいのです。これが私たちの原動力であり、持続可能な将来のために、化学でいい関係をつくるという、BASFの企業目的(パーパス)の中核をなすものです。私たちがどのように行動するかが重要です。
BASFの4つのバリュー(価値観)は、私たちのグローバル共通の行動指針となります。同時に私たちのこうありたいという野心と共通のアイデンティティを表現しています。
当社の行動規範(Code of Conduct) やグローバルスタンダードとともに、私たちのCOREバリューは、責任ある行動とステークホルダーとの信頼関係の土台となります。