People on a sailing boat in the ocean, under a bright sky, surrounded by a key visual of four lines in blue, orange, green and red (photoshopped)
κΈ°μ—…

κΈ°μ—…

λ°”μŠ€ν”„μ˜ μ „λž΅

ν™”ν•™ 산업은 우리 μ‚Άμ˜ λͺ¨λ“  것과 μ—°κ²°λ˜μ–΄ μžˆλŠ” μ€‘μš”ν•œ λΉ„μ¦ˆλ‹ˆμŠ€μž…λ‹ˆλ‹€. 화학은 우리 일상 μƒν™œμ˜ ν•„μˆ˜μ μΈ 뢀뢄이며 거의 λͺ¨λ“  μ‚°μ—…μ˜ λΏŒλ¦¬μž…λ‹ˆλ‹€. 고객의 녹색 νŠΈλžœμŠ€ν¬λ©”μ΄μ…˜μ„ κ°€λŠ₯ν•˜κ²Œ ν•˜λŠ” 것이 우리의 λͺ©ν‘œμ΄λ©° μˆ˜μ΅μ„± μžˆλŠ” μ„±μž₯의 핡심 동인이 될 κ²ƒμž…λ‹ˆλ‹€.

Our ambition: to be the preferred chemical company to enable our customers’ green transformation.
We will continue to be a company with a strong, broad portfolio of chemical businesses. This is what we are known for. It’s also what makes us most relevant to customers globally, across a wide variety of industries.
We want to inspire our customers to make us their partner of choice. So that they’ll choose us every day as the chemical company they work with and buy from. A trusted partner in creating their future success.
Our customers and their needs are at the center of everything we do. Everyone at BASF strives to create the best experience for them. Everywhere, every day.
Our product and process innovations allow our customers to innovate and grow in their respective markets. Our scientists and engineers make amazing things possible.
All our customers will transform their business models toward a lower CO2 and more circular world. At different speeds. With different priorities. Our ambition goes beyond making BASF green: We will also enable the green transformation of our customers’ businesses. This will be the key driver for our profitable growth.
Vorsitzender des Vorstands (CEO) der BASF SE, verantwortlich fΓΌr die Bereiche Corporate Development; Corporate Legal, Compliance & Insurance; Corporate Human Resources; Corporate Communications & Government Relations; Corporate Investor Relations.
κ³ κ°μ—κ²Œ μš°μˆ˜ν•œ μ œν’ˆμ„ μ œκ³΅ν•˜κ³  μˆ˜μ΅μ„± 있게 μ„±μž₯ν•¨μœΌλ‘œμ¨ μ£Όμ£Όλ₯Ό μœ„ν•œ κ°€μΉ˜λ₯Ό μ°½μΆœν•˜κ³ μž ν•©λ‹ˆλ‹€. λ°”μŠ€ν”„μ˜ Winning CultureλŠ” 우리 μ „λž΅μ˜ 성곡적인 싀행을 μœ„ν•œ 핡심 μš”μ†Œκ°€ 될 κ²ƒμž…λ‹ˆλ‹€."
Dr. Markus Kamieth, Chairman of the Board of Executive Directors (CEO) of BASF SE

마컀슀 카미트

CEO BASF SE

ν™”ν•™ μ‚°μ—…μ˜ 경쟁의 μž₯이 λ³€ν™”ν•˜κ³  있으며, μš°λ¦¬λ„ λ³€ν™”ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€. μƒˆλ‘œμš΄ μ „λž΅μ„ 톡해 κ°€μΉ˜ μ°½μΆœμ„ λͺ©ν‘œλ‘œ ν•˜κ³  μ„±κ³Ό λ¬Έν™”λ₯Ό ν–₯ν•΄ λ³€ν™”ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€. λ°”μŠ€ν”„μ˜ 야망을 ν˜„μ‹€λ‘œ λ§Œλ“€κ³  λ°”μŠ€ν”„λ₯Ό μ„±κ³΅μ˜ μƒˆλ‘œμš΄ 길둜 이끌 4κ°€μ§€ 승리 방법은 λ‹€μŒκ³Ό κ°™μŠ΅λ‹ˆλ‹€.

포컀슀

A hand is holding a lens in front of a mountain, focusing on the summit

λ°”μŠ€ν”„μ˜ μƒˆλ‘œμš΄ μ „λž΅μ€ 포트폴리였 관리에 λͺ…ν™•ν•œ μ΄ˆμ μ„ 맞μΆ₯λ‹ˆλ‹€. μ•žμœΌλ‘œ μš°λ¦¬λŠ” ν™”ν•™, 재료, μ‚°μ—… μ†”λ£¨μ…˜ 및 μ˜μ–‘ 및 관리 λΆ€λ¬ΈμœΌλ‘œ κ΅¬μ„±λœ 핡심 사업과 ν™˜κ²½ 촉맀 및 κΈˆμ† μ†”λ£¨μ…˜, 배터리 재료, μ½”νŒ… 및 농업 μ†”λ£¨μ…˜κ³Ό 같은 산업별 독립 사업을 차별화할 κ²ƒμž…λ‹ˆλ‹€. μš°λ¦¬λŠ” ν™”ν•™ 쀑심을 κ°•ν™”ν•˜κ³  μˆ˜μ΅μ„± 있게 μ„±μž₯μ‹œν‚€λ©° 독립 μ‹€ν–‰ν˜•μ˜ κ°€μΉ˜λ₯Ό μ‹€ν˜„ν•˜κΈ° μœ„ν•΄ λ‹€μ–‘ν•œ κ°€μΉ˜ 창좜 μˆ˜λ‹¨μ„ μ μš©ν•  κ²ƒμž…λ‹ˆλ‹€. 우리 μ‚¬μ—…μ˜ λͺ…ν™•ν•œ 포트폴리였 역할을 기반으둜 ν•œ 자본 배뢄에 λŒ€ν•œ μƒˆλ‘œμš΄ μ ‘κ·Ό 방식은 자본 규율과 ν˜„κΈˆ μ°½μΆœμ„ ν–₯μƒμ‹œν‚¬ κ²ƒμž…λ‹ˆλ‹€. 쀑ꡭ, 인도 및 μ•„μ„Έμ•ˆ(ASEAN)μ—μ„œ 핡심 μ‚¬μ—…μ˜ μž…μ§€λ₯Ό κ°•ν™”ν•˜λŠ” 것은 우리의 미래 성곡에 κΈ°μ—¬ν•  κ²ƒμž…λ‹ˆλ‹€.

가속

λ°”μŠ€ν”„λŠ” 일을 μ²˜λ¦¬ν•˜λŠ” 방법을 λ‹¨μˆœν™”ν•˜κ³  가속화할 κ²ƒμž…λ‹ˆλ‹€ – 예λ₯Ό λ“€μ–΄, 역할을 더 μ „λ¬Έμ μœΌλ‘œ λ‚˜λˆ„κ³ , 더 μˆ˜ν‰μ μΈ μœ„κ³„ μ§ˆμ„œλ₯Ό ν™•λ¦½ν•˜κ³ , 맀트릭슀 쑰직으둜써 쑰직의 지역적 ꡬ뢄을 λ›°μ–΄λ„˜μ„ κ²ƒμž…λ‹ˆλ‹€. μ„±κ³Όλ₯Ό κ°œμ„ ν•˜κΈ° μœ„ν•΄ μš°λ¦¬λŠ” 기업가적 자유λ₯Ό ν™•λŒ€ν•˜κ³  λΉ„μ¦ˆλ‹ˆμŠ€ 성곡에 λŒ€ν•œ μ±…μž„μ„ λ‹€ν•  κ²ƒμž…λ‹ˆλ‹€. νšŒμ‚¬ μ „λ°˜μ˜ λͺ¨λ“  κΈ°λŠ₯μ—μ„œ AIλ₯Ό ν™œμš©ν•˜λ©΄ 생산성을 높이고 μˆ˜μ΅μ„±μ„ κ°œμ„ ν•˜λ©° ν˜μ‹ μ„ 가속화할 수 μžˆμŠ΅λ‹ˆλ‹€.

Four ice skaters accelerating

λ³€ν™”

Two hands transforming clay into a vase

λ°”μŠ€ν”„λŠ” κΈ°ν›„ 보호 λͺ©ν‘œμ™€ 운영 및 μ œν’ˆ 포트폴리였의 녹색 μ „ν™˜μ— μ „λ…ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€. μ•žμœΌλ‘œ μš°λ¦¬λŠ” 고객 μˆ˜μš”κ°€ κ°€μž₯ 많이 증가할 κ²ƒμœΌλ‘œ μ˜ˆμƒλ˜λŠ” 지속 κ°€λŠ₯μ„± 속성을 κ°€μ§„ μ œν’ˆμ— λ”μš± 집쀑할 κ²ƒμž…λ‹ˆλ‹€. νŽ˜μ–΄λΆ„νŠΈμ˜ κ³ μœ ν•œ μž₯점과 기회λ₯Ό λ°”νƒ•μœΌλ‘œ μž¬ν™œμš© 및 λ°”μ΄μ˜€ 기반 곡급 μ›λ£Œμ˜ 양을 늘렀 지속 κ°€λŠ₯ν•œ 미래 μ†”λ£¨μ…˜κ³Ό λ„·μ œλ‘œμ˜ μ „ν™˜μ„ λ”μš± κ°•λ ₯ν•˜κ²Œ μΆ”μ§„ν•  κ²ƒμž…λ‹ˆλ‹€. λ°”μŠ€ν”„ 전체와 λ§ˆμ°¬κ°€μ§€λ‘œ λ£¨νŠΈλΉ„νžˆμŠ€ν•˜νŽœμ˜ κ°€μž₯ 큰 사업μž₯은 녹색 μ „ν™˜κ³Ό κ΄€λ ¨λœ 변화와 μ„±μž₯ λͺ¨λ©˜ν…€μ˜ ν˜œνƒμ„ 받을 것이며 우리의 λͺ©ν‘œλŠ” λ£¨νŠΈλΉ„νžˆμŠ€ν•˜νŽœμ„ 유럽의 지속 κ°€λŠ₯ν•œ 선도 ν™”ν•™ ν˜„μž₯이자 λ°”μŠ€ν”„μ˜ 성곡을 μœ„ν•œ κ°•λ ₯ν•œ κΈ°λ‘₯으둜 νƒˆλ°”κΏˆ μ‹œν‚€λŠ” κ²ƒμž…λ‹ˆλ‹€.

승리

λ°”μŠ€ν”„λŠ” 업계 졜고의 νŒ€μ„ λ³΄μœ ν•˜κ³  있으며, λ›°μ–΄λ‚œ μ—­λŸ‰, κ°•λ ₯ν•œ 곡유 κ°€μΉ˜ 및 μƒν˜Έ 쑴쀑을 κ°–μΆ”κ³  μžˆμŠ΅λ‹ˆλ‹€. μž₯기적인 성곡을 보μž₯ν•˜κΈ° μœ„ν•΄ μš°λ¦¬λŠ” κΈ°μ—… λ¬Έν™”λ₯Ό λ”μš± λ°œμ „μ‹œν‚¬ 것이며, 높은 μ±…μž„κ°κ³Ό λΉ λ₯Έ μ†λ„λ‘œ 지속적인 κ°œμ„ μ˜ λ§ˆμΈλ“œλ₯Ό κΈ°λ₯΄λŠ” 것이 Winning Culture의 ν•΅μ‹¬μž…λ‹ˆλ‹€.

Two female soccer players celebrate their win

λ°”μŠ€ν”„μ˜ 재무 λͺ©ν‘œ

νŠΉλ³„ ν•­λͺ© 차감 μ „ EBITDA
2028
€10bn-€12bn

μž‰μ—¬ν˜„κΈˆνλ¦„
(cumul. 2025-2028)
>€12bn

ROCE (자본이읡λ₯ ) 
2028
~10%

2024λ…„ 자본 μ‹œμž₯의 λ‚ 
λ°”μŠ€ν”„μ˜ μƒˆλ‘œμš΄ μ „λž΅μ— λŒ€ν•œ μžμ„Έν•œ λ‚΄μš©μ€ 2024λ…„ 자본 μ‹œμž₯의 λ‚  νŽ˜μ΄μ§€μ—μ„œ 확인할 수 μžˆμŠ΅λ‹ˆλ‹€.