Our corporate purpose
We create chemistry for a sustainable future
대한민국
기업
바스프의 전략
바스프는 화학 업계와 고객을 위해 열정을 다합니다. 세계 최고의 화학 회사가 되기 위하여 수익성을 높이고, 사회를 위한 가치를 창출하고자 합니다. 전문 기술과 혁신 및 기업가 정신, 페어분트 통합 콘셉트를 바탕으로 혁신을 이룬 바스프는 세상을 더 나은 방향으로 변화시키는데 결정적인 기여를 하고 있습니다. 이것은 우리의 목표이며, 지속가능한 미래를 위해 화학으로 기여하는 방식입니다.
오늘날 세계는 굉장한 도전 과제 앞에 서있습니다. 기후 변화가 진행되고 있으며, 세계 인구 증가에 따라 식량의 필요성 또한 커지고 있습니다. 점점 더 많은 사람들이 도시에 거주하며 개인의 이동에 대한 수요가 증가하고 있습니다. 하지만 그에 반해 활용할 수 있는 천연 자원은 한정적입니다. 따라서 현재 우리에게는 지속가능한 성장을 가능하게 만들어줄 솔루션이 그 어느 때보다 더 필요합니다. 화학은 전 세계가 직면한 여러 과제들을 해결하는 열쇠가 될 수 있습니다. 바스프의 전문성과 고객 경쟁력을 결합하면 수익성 있고 혁신적이며 신뢰할 수 있는 해결책을 개발할 수 있습니다.
We want to lead the way in the chemical industry and responsibly shape the change – with ambitious targets and a concrete roadmap:
- We are gradually switching our energy and raw materials supplies from fossil to renewable sources.
- We are adapting our Verbund structure to the new circumstances as the basis for resource-efficient, safe and reliable production.
- We are developing new, pioneering carbon-free and low-carbon production processes for our products.
- We are accelerating our innovation processes and deepening cooperation with customers, suppliers and other partners to develop high-performance products with a lower carbon footprint.
- We are developing recycling technologies for various waste streams to strengthen the circular economy.
- We are harnessing the many opportunities of digitalization across all areas of the company.
- We are systematically aligning our portfolio with growth areas and future technologies, and are integrating sustainability into our value chains even more strongly.
- We create a working environment in which our employees can thrive and contribute to BASF’s long-term success.
Our strategic action areas
BASF’s strategic orientation is founded on a comprehensive analysis of our markets, competitors and the economic environment. We continuously monitor global trends and short-term developments and anticipate the resulting opportunities and risks. The following six strategic action areas enable us to focus on our customers while strengthening our leading position in a competitive environment.
Innovation is the bedrock of our success. BASF is a leader in the chemical industry with around 10,000 employees in research and development and R&D spending of around €2.3 billion. We want to expand this position by strengthening our research activities, especially in battery materials, polymer technologies and catalytic and biotechnological methods. In addition, we are expanding our cooperation with customers, universities, research institutions and other partners.
We reorganized our global research activities in 2022. Business and application-driven units that were previously part of three research divisions were integrated into the operating divisions, aligning them more closely with the needs of our customers. For greater efficiency and effectiveness, we have bundled research activities that are relevant to several operating divisions in the new cross-functional and cross-regional Group Research unit. This global research division supports our operating divisions’ customer-specific R&D activities. It also drives forward cross-divisional projects on topics relevant to the entire Group, such as avoiding CO2 in chemical processes and products, energy efficiency and recycling technologies.
Our innovation pipeline is geared to sustainability – especially climate protection and the circular economy. This lays the foundation for future growth: We are working intensively on fundamental innovations for products, processes and business models, for example, for the chemical recycling of plastics, battery and catalyst technologies, low-carbon production of basic chemicals, and digital, climate-smart farming. At the same time, we are developing product improvements in all business units that offer our customers sustainability and competitive advantages. These include surface solutions for the aviation and wind power industries, bio-based and biodegradable active ingredients for the cosmetics, detergent and cleaner industries, and engineering plastics based on renewable raw materials.
We believe that the economy, environment and society are inextricably linked and interrelated. We want to create value in all three areas with our products, solutions and technologies. We pledged our commitment to sustainability in 1994 and since then, have systematically aligned our activities with the principles of sustainability. We want to further strengthen our position as a pioneer for sustainable solutions. We see sustainability as an integral part of our strategy as well as our targets, steering processes and business models. In doing so, our aim is to be a responsible and attractive partner for our customers, develop new growth areas and lay the foundation for the long-term success of our company. Our approach covers the entire value chain – from the responsible procurement of our raw materials and safety and resource efficiency in production to sustainable solutions for our customers.
Protecting the climate is of central importance for us here. Since 1990, we have more than halved our carbon emissions while simultaneously doubling sales product volumes. By 2030, we want to reduce our absolute CO2 emissions by 25% compared with 2018 and will invest up to €4 billion to this end. By 2050, we aim to achieve net zero greenhouse gas emissions from our production sites and our energy purchases. We are pursuing ambitious climate protection targets with our carbon management. This comprises five strategic levers that we are systematically driving forward to reduce our greenhouse gas emissions.
In the future, we want to align our product portfolio even more strongly with climate protection, carbon neutrality and circularity in order to meet the growing sustainability demands in our markets with innovative solutions. That is why we are updating our Sustainable Solution Steering methodology for steering the product portfolio based on sustainability criteria. We will apply the new methodology for the first time in the 2023 business year. In addition, a digital solution enables us to calculate the carbon footprint of our approximately 45,000 sales products – from raw materials extraction to the factory gate (“cradle-to-gate”). This creates transparency around the carbon intensity of our products and at the same time provides important starting points for reducing greenhouse gas emissions along our value chains.
Our core business is the production and processing of chemicals. Our strength here lies in the Verbund and its integrated value chains. This enables us to achieve efficient, reliable and CO2-optimized production and leverages synergies in the development and application of new technologies and the use of digital solutions. At the same time, the Verbund is the foundation for meeting the increasingly diverse needs of our customers and markets with a differentiated offering. Our comprehensive product portfolio ranges from basic chemicals to custom system solutions.
Our strategy is to produce locally for local markets, close to our customers. We plan to invest €28.8 billion worldwide between now and 2027 to expand our capacities based on market demand and to further increase the availability, efficiency and flexibility of our plants. In particular, we want to benefit from the strong growth of the chemical market in Asia (see “Portfolio”). Our global production footprint contributes to the regional diversification of our sales and earnings distribution, making it part of our risk management. It helps us to compensate for economic weaknesses and a lack of growth prospects in individual markets within the BASF Group. This currently applies to Europe and especially Germany, where high natural gas prices and a challenging regulatory environment are negatively impacting our competitiveness and our growth.
We want to leverage the diverse growth potential of digitalization, seize the associated opportunities to the benefit of our customers and strengthen our competitiveness. To achieve this, we promote digital skills among our employees, cooperate with partners and make digital technologies and ways of working an integral part of our business.
Digitalizing our plants and systematically analyzing data enables us to further automate processes and in this way, manage the capacity, availability and efficiency of our plants in line with market conditions, for example, by simulating value streams within our Verbund structure or through predictive maintenance. Linking data from different sources and using artificial intelligence for smart data analysis opens up numerous opportunities for us to manage our business more efficiently and improve our processes, for example, in logistics.
The combination of products, services and digital offerings also creates new business models and advantages for our customers, such as in agriculture or the personal care industry. In addition, digitalization enables us to further strengthen our innovative power. BASF has one of the most powerful supercomputers in the chemical industry – Quriosity. We use it to accelerate complex computing processes such as the simulation of molecules, for example. At the same time, we are working on groundbreaking technologies such as quantum computing, including as a founding member of the Quantum Technology and Application Consortium (QUTAC). We are also involved in other digitalization initiatives such as the Catena-X network, where we are working with partners to develop a system for standardized data exchange in the automotive value chain.
We are orienting our portfolio even more strongly toward innovation-driven growth areas with high Verbund synergies. Following major acquisitions (battery materials, engineering plastics, farming solutions) and divestitures (pigments, construction chemicals, paper and water chemicals) in recent years, we continued on this course in 2022 with divestitures and division-specific partnerships. As planned, we divested the kaolin minerals business to KaMin and the attapulgite business to Clariant.
At the same time, we are strengthening the basis for our organic growth with investments. In North America, for example, we launched the third and final phase of the MDI expansion at the Geismar site in Louisiana in 2022. Examples in Europe include the construction of a new hexamethylenediamine (HMD) plant at our site in Chalampé, France, and the expansion of our polyamide 6.6 production in Freiburg, Germany. A new world-scale production plant for alkylethanolamines will be built at the Verbund site in Antwerp, Belgium, by 2024. The Asian market will play a key role in our future growth. With a share of more than 45%, China is already by far the world’s largest chemical market and is a key driver of growth in global chemical production. We have a strong production, sales and innovation base in Asia, and in particular in China, which we will continue to expand. Our largest project is the new Verbund site in Zhanjiang in the southern Chinese province of Guangdong. We granted final approval for its construction in 2022. Once completed, it will be BASF’s third-largest Verbund site after Ludwigshafen, Germany, and Antwerp, Belgium. Following the successful startup of the first plant for the production of engineering plastics in August 2022, the focus in Zhanjiang is now on the step-by-step establishment of the Verbund structure, starting with the construction of a steam cracker along with downstream plants for the production of petrochemicals and intermediates. Work is also underway to complete a plant for thermoplastic polyurethanes and to build a plant for neopentyl glycol. In addition, the expansion of our Verbund site in Nanjing, China, operated together with Sinopec, started operation in 2022. New plants for products from the Petrochemicals and Intermediates divisions will be built there by the end of 2023.
We also further expanded our global battery materials business in 2022. This includes investments to increase our production capacities and to establish innovative recycling concepts in the three key regions of Europe, North America and Asia. At the Schwarzheide site in Germany, we started the multi-step commissioning process for a new production plant for cathode active materials1 at the end of 2022, as planned. We are also building a prototype plant for battery recycling in Schwarzheide,1 which is scheduled for startup in 2023, as well as a plant for the production of black mass from batteries on a commercial scale (planned startup: 2024). We are working on the integration of our production site in Harjavalta, Finland,2 which supplies precursors for cathode active materials. Alongside our existing sites in North America, we are looking into investing in a new production site for cathode active materials and battery recycling in Bécancour, Canada. The new site allows for ample space to expand up to 100 kilotons of cathode active materials per year with potential for fully integrated precursor cathode active materials supply. We are also currently expanding the capacity of BASF Shanshan Battery Materials Co., Ltd. in China to 100 kilotons per year. The multi-step commissioning process for the new production lines at the Changsha and Shizuishan sites started in late 2022 as planned. In Onoda, Japan, work to expand production capacities for cathode active materials at BASF TODA Battery Materials LLC has also been underway since the end of 2022. This is scheduled for startup in the second half of 2024. Our production facilities in all key regions and growing capacities enable us to serve battery cell and automotive manufacturers in all relevant markets even more extensively with tailored and sustainable solutions.
1 Our investment and research activities in Schwarzheide and Ludwigshafen, Germany, receive funding from the German Federal Ministry for Economic Affairs and Climate Action and the Ministry for Economic Affairs, Labor and Energy of the German state of Brandenburg under the IPCEI on Batteries (funding code 16BZF101A/B).
2 The investment in Finland is co-financed by Business Finland, the Finnish government organization for innovation funding and trade, travel and investment promotion.
Our employees are key to BASF’s success. That is why we believe that it is important to have an attractive total offer package and an inspiring working environment that fosters and develops employees’ individual talents and enables them and their teams to perform at their best. We are pursuing three action areas to make our high-performance organization even more so: empowerment, differentiation and simplification of structures and processes. At the same time, we encourage and promote a leadership culture that empowers our employees to respond to customer needs quickly and efficiently with a solution orientation. We value diversity in people, opinions and experience as being crucial to creativity and innovation. We embrace bold ideas, help our employees to implement them and learn from setbacks. This is founded on an open feedback and leadership culture based on mutual trust, respect and dedication to top performance.
Our values
We want to help change the world for the better. This is what drives us and is at the core of our corporate purpose: We create chemistry for a sustainable future. How we act is critical. BASF’s four corporate values serve as a compass for us worldwide and are simultaneously an expression of our ambitions and our shared identity.
Together with our Code of Conduct and our global standards, our CORE values lay the foundation for responsible conduct and trust-based relationships with our stakeholders.
바스프의 기업 전략
We create chemistry for a sustainable future
바스프의 혁신, 상품 및 기술들은 천연 자원을 더 효율적으로 사용할 수 있도록 해줍니다. 또한 모두를 위한 충분한 식량 생산, 배기가스 감축, 기후변화를 생각하는 교통수단, 재생 에너지의 활용도 향상, 건물에서의 에너지 효율성 향상 등에 기여합니다. 바스프의 기업 목적은 우리가 하는 일과 그 일을 하는 이유를 잘 보여줍니다.
고객 중심
바스프는 전 세계 거의 모든 국가의 다양한 부문에서 약 9만 명의 고객[1]에게 제품과 서비스를 제공합니다. 고객 포트폴리오는 주요 글로벌 고객 및 중소기업에서 최종 소비자에 이르기까지 다양합니다.
다양한 상품 포트폴리오를 통해 여러 가지 밸류 체인 및 밸류 창출 네트워크 안에서 활동 중임을 확인할 수 있습니다. 또한 다양한 비즈니스 전략을 구현함으로써 개별 산업 및 시장의 요구에 유연하게 대응하고 있습니다. 여기에는 기본 화학 제품 분야의 비용 리더십에서 고객 맞춤형 시스템 솔루션까지 다양하게 포함되어 있습니다.
BASF는 화학으로 해결할 수 있는 모든 문제들에 대해 고객들의 가장 매력적인 파트너가 되고자 합니다. 이것이 우리의 비즈니스를 고객의 요구에 더욱 가깝게 맞춰가고자 하는 이유입니다.
자세한 내용은 BASF Report 2022에서 확인하세요.
[1] 고객 수는 영업활동을 한 사업연도에 바스프 그룹과 계약을 체결한 모든 외부 회사를 대상으로 합니다.