BASF opens new refinish coatings training center in Shenyang
- Cooperation with LiaoNing College of Communication (LNCC) and SGA (Shenyang German Academy for Technology and Economy)
- Equipment with international standards to strengthen BASF Coatings’ competencies in training services
Shanghai / Shenyang / Münster. BASF Coatings announced today that it is opening a new training center in Shenyang, China, for the company’s refinish coatings product users. The new training center will strengthen BASF Coatings’ competencies in customer training services, and in providing enhanced refinish coatings solutions - high quality products bundled with the best application techniques and training. The new training center will officially open on September 26, under the name of “BASF Refinish Competence Center Shenyang”.
“I believe the opening of our new training center with international standards will have a great impact on China’s refinish coatings industry,” says Hans-Juergen Becker, the head of BASF Coatings International Trade (Shanghai) Co. Ltd. “As the after-sales network of global and local original equipment manufacturers in the country is growing rapidly, establishing the new training center will allow us to further support the professional development of painters and bodyshop staff in China.”
The BASF Refinish Competence Center Shenyang will be located in a new vocational school owned by LiaoNing College of Communication (LNCC), and is based on a cooperation with Shenyang German Academy for Economy and Technology. The contract between BASF and SGA allows BASF to use facilities on a regular and frequent basis and to also provide its trainers to SGA for their independent training.
BASF Coatings currently has training centers in Kunshan, close to Shanghai, and Beijing, China.
About BASF Coatings
BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2006 BASF Coatings achieved global sales of about 2.3 billion euros. The internet address of BASF Coatings is www.basf-coatings.com.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of €52.6 billion (approximately $66.1 billion) in 2006. Further information on BASF is available on the Internet at www.basf.com.
About SGA Shenyang German Academy for Technology and Economy
Founded in 2005 in Partnership by Shenyang University, BMW-Brilliance and GBS Academy Germany, SGA is a leading training institute for the automobile industry in Northeast China with a regional and national focus. SGA is a product of concerted efforts by Shenyang Municipal Government, Shenyang Education Bureau, Shenyang University and BMW Brilliance, and is ideally positioned to become a leading base for the cultivation of auto technicians. The SGA mainly performs trainings, courses and seminars for and together with companies. Furthermore, advanced trainings and skill advancements consisting of special technical and commercial seminars and courses for company staff are arranged. These trainings give, for example, attention to the fields of production, introduction of new products and technologies and impart the latest knowledge and skills.
Contact: SGA, 21 Wanghua Nanjie, Dadong District, 110044 Shenyang, Telephone: +86 24 6226 6993, Fax: +86 24 6226 6992, Website: www.sga.net.cn