Glysantin® becomes a “Brand of the Century” and receives the “German Standards Brand Award“
Ludwigshafen, November 26, 2012 – Glysantin®, Europe’s best selling engine coolant, has newly been included in the brand compendium “Marken des Jahrhunderts” (Brands of the Century) published by Deutsche Standards Editionen. This compendium is published every three years and it features all of German’s leading brands. The decision on which brands are to be included is taken by an expert committee chaired by the publisher, Dr. Florian Langenscheidt. The compendium consists of 580 pages, and this year’s tenth anniversary edition is entitled "Brands of the Century – Beacons in a Sea of Brands”. It includes around 300 German brands, and it is distributed worldwide by the German Foreign Ministry via all the German diplomatic missions and the Goethe Institute. The compendium “exemplifies the strength of the German economy“, said Olaf Salié, managing director of Deutsche Standards Editionen.
As well as being included in the compendium, Glysantin® was also presented with the “German Standards Brand Award“ at a gala on November 22 in Berlin. This prize is awarded to selected Brands of the Century that, in the opinion of the committee, present a unique selling proposition within their category. At the moment, around 250 brands fall into this class. “We are very proud that we have been given this award and been included in the brand compendium”, said Mike Freche, brand manager for Glysantin® at BASF. “For us, this award clearly demonstrates that the great effort that we have put into repositioning the Glysantin® brand over the past few years has been worthwhile. The whole team has put in some excellent work and greatly deserves this award.”
The repositioning of the Glysantin® brand in 2007 was very successful. Since then, sales and turnover have been continuously increasing and the business is much more profitable. In the past few years, Glysantin® has been enjoying increasing success on international markets, and it is now available in Asia, South America and most European countries through licensing and co-branding agreements or direct marketing.
Glysantin® –Der Schutz-Garant
The products in the Glysantin® range reliably protect engines all year round from corrosion, overheating and frost, even under extreme climatic conditions. BASF first patented Glysantin® in 1929, and the coolants from Ludwigshafen have been very popular with motorists ever since. The proprietary products have the most OEM approvals from the large motor manufacturers. BASF works in cooperation with the leading automobile suppliers worldwide to ensure that the Glysantin® range always fulfills the latest demands. The high-performance engine coolants from BASF are suitable for use in all motor vehicles. Further information about Glysantin® can be found on the Internet at www.glysantin.com, http://www.facebook.com/Glysantin and http://twitter.com/Glysantin.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and crop protection products to oil and gas. We combine economic success, social responsibility, and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about EUR 73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA), and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.