BASF develops color for Volkswagen SUV concept car
- CrossBlue presented at Detroit Auto Show
- Blue pearl color harmonizes with stainless steel appearance
With its timeless design featuring clearly contoured shapes and blue special-effect paint, Volkswagen has presented the CrossBlue concept car, a new generation of SUVs, at the North American International Auto Show in Detroit. Volkswagen specially designed the car for the United States and Canada, and the color was developed by BASF’s paint specialists in Würzburg.
The midsize SUV is no less than 4.99 meters long and a good 2 meters wide. The CrossBlue, which seats six, is powered by 306 horsepower. Not surprisingly, the CrossBlue’s outer appearance is characterized by a blue, very fine pearl color, which captivates viewers with its soft impression. The finish harmonizes with the alloy rims and the array of stainless steel applications on the body. The color was developed by BASF’s Color Management Team in Würzburg in close collaboration with Volkswagen.
For years, BASF has been Volkswagen’s reliable partner worldwide, supplying products ranging from e-coat to clearcoat. In addition, at many Volkswagen plants, BASF is a system supplier with a service team on site.
About BASF Coatings
BASF Coatings develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia Pacific region. In 2011 BASF Coatings achieved global sales of 2.8 billion Euros. The internet address of BASF Coatings is www.basf-coatings.com. You can download a copy of BASF customer magazine Coatings Partner from www.coatingspartner.com
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.