BASF to launch global Learning Campus
- New initiative will support life-long learning for all BASF employees
- Learning is crucial enabler to achieve ambitious growth targets set by “We create chemistry” strategy
- Asia Pacific first region to establish Learning Campus, including a learning facility in Singapore
Ludwigshafen, Germany and Singapore – May 28, 2013 – BASF will establish a global Learning Campus to offer a variety of best-in-class learning opportunities to its employees. The Learning Campus will focus on life-long learning and create further opportunities for personal and professional development, thereby supporting BASF’s ambitious growth plans.
The new Learning Campus will consolidate all of BASF’s existing learning offerings for professional and personal growth into an integrated global platform, and will include facilities in various BASF locations around the world, as well as virtual courses.
“Our global Best Team strategy is accelerating: We are establishing the Learning Campus in order to deliver on our goal to attract, retain and develop excellent people. We will set up a new facility in Singapore and thereby strengthen the Learning Campus in Asia Pacific. In this way we enhance our life-long learning initiatives on a global basis,” said Margret Suckale, Member of the Board of Executive Directors, BASF SE.
“This enhanced learning platform will provide best-in-class learning opportunities that combine global and regional customized programs, in order to support the continuous development of our employees while contributing directly to the company’s ambitious growth targets,” said Dr. Wolfgang Hapke, President, Human Resources.
The first courses and programs under the new approach will be launched in Asia Pacific, in order to attract and retain the region’s rapidly-developing talent, support employees in their integration into the company, and build technical skills.
To provide an engaging learning environment, BASF will set up a regional facility for the Learning Campus in Singapore, focusing on regional talent development activities as well as providing a hub for learning innovation. The first programs offered by the Learning Campus in Asia Pacific will center on core topics fundamental to the region’s development, such as a “New Leader Program” to groom new leaders and to accelerate their transition from individual contributor to leading teams. A “New Employee Program” will help new joiners to integrate into BASF quickly and perform more effectively in their job. Additionally, the Learning Campus in Asia Pacific will oversee a large-scale program to train BASF employees across the region in sustainable development. As of December 31, 2012, BASF employed more than 16,000 people in the Asia Pacific region.
“Employees in Asia Pacific are looking for companies that offer them attractive development opportunities. The new Learning Campus will be an important asset in our portfolio that will give our employees an advantage in their individual development. Singapore, with its strong focus on high-quality education, is the perfect location for this,” said Hans-Christian Marxen, Senior Vice President, Human Resources, Asia Pacific.
About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.
Contact in Asia Pacific
Genevieve Hilton
Phone: +852 2731 0197
P-13-282