BASF launches new mobile website for Crop Protection business in U.S.

• Mobile platform provides access to all Crop Protection product information for tablets and smartphones 

RESEARCH TRIANGLE PARK, NC – September 24, 2013 – BASF today launched a new mobile platform, m.agproducts.basf.us, for U.S.-based crop protection products. This platform gives BASF customers and employees access to company and product information for use on all tablets and smartphones models. 

“BASF is committed to the future of agriculture and this mobile web site will allow our customers greater access to the information they need to do their job,” said Paul Rea, Vice President, U.S. Crop Protection, BASF. “The trends are clear. With each passing day, there is greater use of tablets and smartphones on the farm. Whether it is on the tractor or in the office at home, our growers are getting their information through these formats. Now, they will have easy access to information for any BASF product they are using.”

The m.agproducts.basf.usweb site features full access to all BASF Crop Protection product information. This includes relevant product labels and material safety data sheets (MSDS). The Contact Us section has a Rep Finder option to allow customers to quickly find out the BASF representative for their location. This section also has Customer Service and Media Contact information available.

The Product section gives customers an A to Z listing of the BASF product portfolio. Each product features information on How It Works, Labeled Crops, Problems Controlled and a Research Library. The m.agproducts.basf.usplatform allows users to share any of the information through social media including Facebook, Google+, Twitter and YouTube.

About BASF’s Crop Protection division

With sales of around €4.7 billion in 2012, BASF’s Crop Protection division provides innovative solutions in crop protection, turf and ornamental plants, pest control and public health. Its portfolio also includes technologies for seed treatment and biological control as well as solutions to manage water, nutrients and plant stress. BASF’s Crop Protection division is a leading innovator that supports growers to optimize agricultural production, improve their business efficiency and enhance the quality of life for a growing world population. Further information can be found on the web at m.agproducts.basf.us, www.agro.basf.com or follow us on our social media channels.

About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year.BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

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