Master Builders Solutions® launched in emerging markets
- New global brand bundles products and solutions for the construction industry
Today, BASF launches the Master Builders Solutions brand in Russia, Turkey, the Gulf Cooperation Council countries – for example Saudi-Arabia and the United Arab Emirates – as well as Kazakhstan. The brand strengthens BASF’s industry orientation: It stands for BASF’s commitment to provide the whole construction industry with tailored products and solutions. Master Builders Solutions has already been introduced in the region Asia Pacific. It will be completely rolled-out worldwide by the end of the second quarter 2014.
Master Builders Solutions draws on a number of successful specialty brands such as Master Builders®, Glenium® and Ucrete®. It is based on a more than century-old tradition of innovations for the construction industry. “In Master Builders Solutions, we concentrate our ability to collaborate across technologies and functions on a global scale. That way, we create solutions geared to meet the individual construction challenges of our customers,” said Dr. Tilman Krauch, president of BASF’s Construction Chemicals division.
The range of products and services marketed under the brand features a global naming system, helping BASF to support customers and partners with constantly high quality and consistent products and services. The portfolio of products and services marketed under the brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings as well as infrastructure: concrete admixtures, cement additives, solutions for mining and tunneling, waterproofing, concrete protection and repair products, grouts and high-performance flooring products.
The launch of Master Builders Solutions in Russia, Turkey, the Gulf Cooperation Council countries such as Saudi Arabia and the United Arab Emirates, and Kazakhstan will support BASF in further strengthening its position in these emerging markets. Africa, Azerbaijan, and Jordan will follow in May 2014. “The introduction of the brand underlines that we are more than a supplier of individual chemical products. BASF combines its products and services under one brand to be the solution provider of choice for the whole construction industry. The new brand also highlights our position as truly global player in the construction chemicals industry,” said Dick Purchase, head of BASF Construction Chemicals division in the ORA region (Orient, Russia & Central Asia, Africa).
The region’s economies are showing strong growth rates and high investments in infrastructural and other construction projects. With its comprehensive portfolio marketed under the Master Builders Solutions brand, BASF is offering state-of-the-art construction chemical solutions to support its local partners. “Important projects such as the Marmaray tunnel in Istanbul, which connects the two continents Asia and Europe, are strengthening the country’s social and economic performance. We are proud to be part of this progress by offering solutions which are based on our global know-how and provided by our local experts,” said Dick Purchase.
About the Construction Chemicals division
BASF’s Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures: Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile fixing systems, expansion control systems and wood protection solutions. The Construction Chemicals division’s 6,400 employees form a global community of construction experts. To solve our customers’ specific construction challenges from conception through to completion of a project, we combine our know-how across areas of expertise and regions and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies, as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction. The division operates production sites and sales centers in more than 60 countries and achieved sales of about €2.3 billion in 2012.
About BASFBASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of €72.1 billion in 2012 and had more than 110,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com .